{"id":4,"date":"2022-07-28T20:16:34","date_gmt":"2022-07-28T20:16:34","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/tradedesk\/?page_id=4"},"modified":"2022-11-21T14:09:07","modified_gmt":"2022-11-21T14:09:07","slug":"homepage","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/","title":{"rendered":"CMO Summit 2022: Future of Digital Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;top&#8221; module_class=&#8221;color1-box box-img&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/mitrade_desk.png&#8221; title_text=&#8221;mi+trade_desk&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221;][\/et_pb_image][et_pb_code disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221;]<\/p>\n<h1 class=\"ml11\"><!-- [et_pb_line_break_holder] -->  <span class=\"text-wrapper\"><!-- [et_pb_line_break_holder] -->    <span class=\"line line1\"><\/span><!-- [et_pb_line_break_holder] -->    <span class=\"letters\"><\/p>\n<div>CMOs Summit 2022: <\/div>\n<div>Future of Digital Marketing<\/div>\n<p><\/span><!-- [et_pb_line_break_holder] -->  <\/span><!-- [et_pb_line_break_holder] -->  <\/h1>\n<p>[\/et_pb_code][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;mobile text&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h1 style=\"text-align: center\"><!-- [et_pb_line_break_holder] -->CMO Summit 2022: <!\u2013- [et_pb_br_holder] -\u2013>Future of Digital Marketing<!-- [et_pb_line_break_holder] --><\/h1>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p class=\"\" style=\"text-align: center; color: white;\">Tuesday, 22 November 2022<br \/>\nHong Kong Island Shangri-la Hotel<br \/>\n1:30pm-4:30pm (GMT+8 \/ HKT)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;3px|||||&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\"><span style=\"font-size: x-large;\">Content Partners<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/09\/KANTAR_Small_Logo_Black_RGB.jpg&#8221; title_text=&#8221;KANTAR_Large_Logo_Black_CMYK&#8221; url=&#8221;https:\/\/www.kantar.com\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;60px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:flex;||justify-content: center;||align-items: center;||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/el-studios.png&#8221; title_text=&#8221;el-studios&#8221; url=&#8221;https:\/\/impact.economist.com\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;450px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_id=&#8221;theme-timer-container&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_countdown_timer date_time=&#8221;2022-11-22 10:00&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color=&#8221;off&#8221;][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color5-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1049px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU2OTIifX0=@&#8221; button_text=&#8221;RSVP NOW&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; transform_scale=&#8221;96%|96%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-55px|auto||&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||false|false&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\">About the Summit:<\/h3>\n<p style=\"text-align: center;\"><span>The <strong>CMO Summit 2022<\/strong> is the definitive platform for CMOs and digital marketing leaders from local, regional and global brands to share their experiences and insights into today\u2019s most pressing marketing challenges. Featuring hot-off-the-press research findings, the Summit will be held live in HK, and broadcast in real time to audiences across the region.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||false|false&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\">WHY NOW<\/h3>\n<p style=\"text-align: center;\">With recession looming, companies are facing cost pressures and looking for ways to curb risk. Historically, this has put marketing budgets under threat. Combine this with the demise of third-party cookies and constantly evolving consumer data privacy policies, and marketers need a solid game plan for delivering winning strategies and innovative solutions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\"><span>WHY ATTEND<\/span><\/h3>\n<ul>\n<li>Key findings from the most recent CMO Study<\/li>\n<li>Vital insights from leading brands and experts<\/li>\n<li>Future-proofing marketing and brand-building strategies<\/li>\n<li>Thought provoking presentations and panel discussions<\/li>\n<li>Fresh thinking based on the latest research<\/li>\n<li>Benchmark and be ready for 2023 and beyond<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\"><span>WHO SHOULD ATTEND<\/span><\/h3>\n<ul>\n<li><span>CMOs \/ CXOs<\/span><\/li>\n<li><span>VPs \/ Heads \/ Directors<\/span><\/li>\n<li><span>Senior Managers \/ Managers Of &#8211; Marketing \/ Digital \/ Social<\/span><\/li>\n<li><span>Omnichannel \/ CRM \/ CX &#8211; Analytics \/ Insights \/ Market Research<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; module_id=&#8221;speakers&#8221; module_class=&#8221;color1-box box-img &#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h3 class=\"h1 color2\" style=\"text-align: center;\">CMO Summit 2022<\/h3>\n<h4 class=\"h1\" style=\"text-align: center; color: white;\">Speakers<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;speaksers-small-row&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Edward Bell&#8221; position=&#8221;General Manager, Brand, Insights and Marketing Communications&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/EdwardBell-m.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Edward Bell &#8211; Cathay Pacific&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzUifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<strong>Cathay Pacific<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Adrian Tan&#8221; position=&#8221;Senior Vice President, Head of Digital Acquisition and MarTech&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Adrian_Tan_DBS.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;DBS Bank (Hong Kong)&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>DBS Bank (Hong Kong)<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Joshua Grant&#8221; position=&#8221;Director of Analytics and Innovative Solutions&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Joshua-Grant-Pic.png&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Joshua Grant- Dentsu Inc.&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwMDAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>Dentsu Inc.<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Barrett Bingley&#8221; position=&#8221;Head of Business Development, Multilaterals and International Development, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Barrett-Bingley.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Barrett Bingley &#8211; Economist Impact&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; custom_padding=&#8221;||0px|||&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MzEifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<strong>Economist Impact<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;speaksers-small-row&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Jason Spencer&#8221; position=&#8221;Managing Director, Kantar Hong Kong&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/08\/Jason-Spencer_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Jason Spencer &#8211; Kantar&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3NzYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>Kantar<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Frederic Jouve&#8221; position=&#8221;Managing Director, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Frederic-Jouve_image.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Frederic Jouve &#8211; LiveRamp&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MjUifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>LiveRamp<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Heidi Yao&#8221; position=&#8221;Director, Head of Marketing, IT &#038; Mobile&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Heidi-Yao-Profile.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Samsung Electronics &#8211; Heidi Yao&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczMjAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>Samsung Electronics<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Amanda Woolverton&#8221; position=&#8221;Head of Marketing, North Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Amanda-Woolverto_p.jpg&#8221; 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disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Benson Ho &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MzIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Chris Ngan&#8221; position=&#8221;GM, Hong Kong and Taiwan&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Chris-Ngan.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Chris Ngan &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5NTgifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Samantha Jacobson&#8221; position=&#8221;Chief Strategy Officer and Executive Vice President&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Samantha-Jacobson_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Samantha Jacobson &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221;]<strong>The Trade Desk<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Simon Morgan&#8221; position=&#8221;VP, Client Development, Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/SimonMorgan-p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Simon Morgan &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MDAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<strong>The Trade Desk<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;speaksers-small-row&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Kei Majima&#8221; position=&#8221;GM of Japan&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Kei-Majima_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Kei Majima &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwMDAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221; Why should YOU join?&#8221; module_class=&#8221; bg-white box-img blurb-version-1 &#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h3 style=\"text-align: center\" class=\"h1\">Why you should join?<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;blurbs-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Understand the challenges from real life situations and discover workable solutions&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/5.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Network with like-minded practitioners from the industry &#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/6.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Expand your knowledge; be updated with issues and trends of today&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/7.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Fun, educational and engaging&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/8.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;AGENDA&#8221; module_class=&#8221;color3-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\">AGENDA<\/h3>\n<p style=\"text-align: center;\"><strong>Tuesday, 22 November 2022<\/strong><br \/>\n1:30 pm &#8211; 4:30 pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Agenda&#8221; module_id=&#8221;agenda&#8221; module_class=&#8221;bg-white box-img &#8221; _builder_version=&#8221;4.9.2&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_countdown_timer date_time=&#8221;2022-11-22 10:00&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color=&#8221;off&#8221; disabled=&#8221;on&#8221;][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;1:00-1:30pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>1:00-1:30pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;1:30-1:35pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<strong>1:30-1:35pm<\/strong>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Opening Remarks <\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Amanda Woolverton&#8221; position=&#8221;Head of Marketing, North Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Amanda-Woolverto_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Amanda Woolverton &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;1:35-2:00pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>1:35-2:00pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Key findings of CMO study<\/h4>\n<p>Digital marketing is rapidly changing alongside technological advancements and consumer needs. While change is the only constant, as clich\u00e9 as it sounds, Chief Marketing Officers (CMOs) are reacting differently to these changes \u2013 some excited, while others are nervous and view it as a challenge. Join this session to download key insights from Kantar\u2019s CMO Study based on 287 North Asia CMOs.<\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Jason Spencer&#8221; position=&#8221;Managing Director, Kantar Hong Kong&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/08\/Jason-Spencer_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Jason Spencer &#8211; Kantar&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3NzYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Kantar<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;2:00-2:15pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>2:00-2:15pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>The Future of Privacy and Identity<\/h4>\n<p>Though technical innovations have bolstered enterprises\u2019 digital transformation, they come with vulnerabilities in security that can affect customers\u2019 trust in brands. Furthermore, the death of the cookie and constant developments in ad-blocker technology are challenging brands to think of new ways to profile, connect and engage with customers, while protecting their data.[\/et_pb_text][et_pb_team_member name=&#8221;Samantha Jacobson&#8221; position=&#8221;Chief Strategy Officer and Executive Vice President&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Samantha-Jacobson_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Samantha Jacobson &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<strong>The Trade Desk<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;2:15\u20132:25pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>2:15\u20132:25pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>The privacy opportunity for advertisers<\/h4>\n<p>Marketers are investing in new ways to collect and connect first-party data so they can build stronger relationships with customers and drive personalised engagement. The new digital landscape with consumer consent at its core is opening new doors for advertisers to offer a better consumer experience, increase performance and regain control over walled gardens. [\/et_pb_text][et_pb_team_member name=&#8221;Frederic Jouve&#8221; position=&#8221;Managing Director, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Frederic-Jouve_image.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Frederic Jouve &#8211; LiveRamp&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MjUifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>LiveRamp<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;2:25\u20132:50pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>2:25\u20132:55pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>PAnel: PRIVACY 2.0<\/h4>\n<p><span>It is a new era of consumer trends, fuelled by hyper-digitisation and online adoption due to the impacts of the global pandemic. Considerations around consumer privacy have elevated alongside this trend to the point privacy is now a geo-political, regulatory and business issue reaching far beyond the marketing realm.\u00a0\u00a0In this special fireside chat, find out what some of today\u2019s leading practitioners are doing to help marketers avoid the pitfalls, and realise the upsides, of a privacy-focused world.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2px||false|false&#8221; locked=&#8221;off&#8221;]<strong>Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Frederic Jouve&#8221; position=&#8221;Managing Director, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Frederic-Jouve_image.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Frederic Jouve &#8211; LiveRamp&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MjUifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>LiveRamp<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Benson Ho&#8221; position=&#8221;Senior Vice President of North Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Benson-Ho.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Benson Ho &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MzIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Kei Majima&#8221; position=&#8221;GM of Japan&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Kei-Majima_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Kei Majima &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcwMDAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2px||false|false&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Barrett Bingley&#8221; position=&#8221;Head of Business Development, Multilaterals and International Development, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Barrett-Bingley.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Economist Impact &#8211; Barrett Bingley&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MzEifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<strong>Economist Impact<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;2:50-3:10pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><strong>2:55-3:15pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4><span>Omnichannel winning strategy and measurement for success<\/span><\/h4>\n<p>Enterprises that limit their outreach miss out on building brand awareness and creating optimal audience experiences. How are brands optimising for this new era of omnichannel marketing, and what metrics framework should they be thinking about to yield maximum results?[\/et_pb_text][et_pb_team_member name=&#8221;Adrian Tan&#8221; position=&#8221;Senior Vice President, Head of Digital Acquisition and MarTech&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Adrian_Tan_DBS.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;DBS Bank (Hong Kong)&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>DBS Bank (Hong Kong)<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;3:15-3:35pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>3:15-3:35pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>NETWORKING BREAK<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;3:35-3:55pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>3:35-3:55pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Where does brand building fit in the data-driven world?<\/h4>\n<p>Branding is critical especially during times of uncertainty when people are more risk averse. By aligning a holistic, data-driven brand building strategy with customer-centric product development, enterprises are securing their place in the economy of the future.[\/et_pb_text][et_pb_team_member name=&#8221;Simon Morgan&#8221; position=&#8221;VP, Client Development, Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/SimonMorgan-p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Simon Morgan &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MDAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<strong>The Trade Desk<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;3:55-4:30pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>3:55-4:30pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Panel: Building brands to increase revenue in short and long term<br \/>\n<\/h4>\n<p>What are the key ingredients of a successful brand? With a market increasingly saturated with similar products and services, enterprises must develop their credibility, value proposition and customer base. This panel will discuss how enterprises can build global brands that empower their campaigns\u2019 scale and performance. [\/et_pb_text][et_pb_text admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2px||false|false&#8221; locked=&#8221;off&#8221;]<strong>Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Edward Bell&#8221; position=&#8221;General Manager, Brand, Insights and Marketing Communications&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/EdwardBell-m.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Edward Bell &#8211; Cathay Pacific&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1MzUifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<strong>Cathay Pacific<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Joshua Grant&#8221; position=&#8221;Director of Analytics and Innovative Solutions&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/Joshua-Grant-Pic.png&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Joshua Grant- Dentsu Inc.&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3MjIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<strong>Dentsu Inc.<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Heidi Yao&#8221; position=&#8221;Director, Head of Marketing, IT &#038; Mobile&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Heidi-Yao-Profile.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Samsung Electronics &#8211; Heidi Yao&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczMjAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Samsung Electronics<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Chris Ngan&#8221; position=&#8221;GM, Hong Kong and Taiwan&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Chris-Ngan.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Chris Ngan &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY5NTgifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2px||false|false&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Jason Spencer&#8221; position=&#8221;Managing Director, Kantar Hong Kong&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/08\/Jason-Spencer_p.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Jason Spencer &#8211; Kantar&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3NzYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Kantar<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;4:25-4:30pm&#8221; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<p><strong>4:30-4:35pm<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Closing remark<\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Benson Ho&#8221; position=&#8221;Senior Vice President of North Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Benson-Ho.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Benson Ho &#8211; The Trade Desk&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5MzIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>The Trade Desk<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;304px&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; disabled=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||64px|||&#8221; custom_padding=&#8221;3px|||||&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\"><span style=\"font-size: x-large;\">Content Partner<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/09\/KANTAR_Small_Logo_Black_RGB.jpg&#8221; title_text=&#8221;KANTAR_Large_Logo_Black_CMYK&#8221; url=&#8221;https:\/\/www.kantar.com\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;192px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-38px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;contact&#8221; module_class=&#8221;color1-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center; color:white;\">Contact us <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Isa Cheung<\/strong><br \/><em>Senior Event Marketing Manager APAC<\/em><br \/>The Trade Desk<br \/><a style=\"color:white; font-weight:bold;\" href=\"mailto:isa.cheung@thetradedesk.com\">isa.cheung@thetradedesk.com<\/a><br \/>Tel: +852 3956 0724<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Soren Beaulieu<\/strong><br \/><em>Regional Content &amp; Strategy Director<\/em><br \/>MARKETING-INTERACTIVE<br \/><a href=\"mailto:sorenb@marketing-interactive.com\" style=\"color:white; font-weight:bold;\" >sorenb@marketing-interactive.com<\/a><br \/>Tel: +852 2861 1882<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, 22 November 2022 Hong Kong Island Shangri-la Hotel 1:30pm-4:30pm (GMT+8 \/ HKT)Content PartnersAbout the Summit: The CMO Summit 2022 is the definitive platform for CMOs and digital marketing leaders from local, regional and global brands to share their experiences and insights into today\u2019s most pressing marketing challenges. Featuring hot-off-the-press research findings, the Summit will [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO Summit 2022:Future of Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO Summit 2022:Future of Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Tuesday, 22 November 2022 Hong Kong Island Shangri-la Hotel 1:30pm-4:30pm (GMT+8 \/ HKT)Content PartnersAbout the Summit: The CMO Summit 2022 is the definitive platform for CMOs and digital marketing leaders from local, regional and global brands to share their experiences and insights into today\u2019s most pressing marketing challenges. 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