{"id":5932,"date":"2022-09-07T12:39:42","date_gmt":"2022-09-07T12:39:42","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/cmosummit2022\/?p=5932"},"modified":"2022-09-07T12:39:51","modified_gmt":"2022-09-07T12:39:51","slug":"benson-ho","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/","title":{"rendered":"Benson Ho"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color2-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/09\/Benson-Ho.jpeg&#8221; title_text=&#8221;Benson Ho&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Benson Ho<\/h3>\n<h4>Senior Vice President of North Asia<\/h4>\n<h5>The Trade Desk<\/h5>\n<p>As the SVP of the North Asia, Benson leads the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan.<\/p>\n<p>He brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet\u2019schief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benson Ho Senior Vice President of North Asia The Trade Desk As the SVP of the North Asia, Benson leads the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. He brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5932","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benson Ho - The Trade Desk 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benson Ho - The Trade Desk 2022\" \/>\n<meta property=\"og:description\" content=\"Benson Ho Senior Vice President of North Asia The Trade Desk As the SVP of the North Asia, Benson leads the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. He brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/\" \/>\n<meta property=\"og:site_name\" content=\"The Trade Desk 2022\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T12:39:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T12:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/cmo-summit_fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/\",\"name\":\"Benson Ho - The Trade Desk 2022\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website\"},\"datePublished\":\"2022-09-07T12:39:42+00:00\",\"dateModified\":\"2022-09-07T12:39:51+00:00\",\"author\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benson Ho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/\",\"name\":\"The Trade Desk 2022\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benson Ho - The Trade Desk 2022","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/benson-ho\/","og_locale":"en_US","og_type":"article","og_title":"Benson Ho - The Trade Desk 2022","og_description":"Benson Ho Senior Vice President of North Asia The Trade Desk As the SVP of the North Asia, Benson leads the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. 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