{"id":7320,"date":"2022-11-14T12:00:26","date_gmt":"2022-11-14T12:00:26","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/cmosummit2022\/?p=7320"},"modified":"2022-11-15T07:08:42","modified_gmt":"2022-11-15T07:08:42","slug":"heidi-yao","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/","title":{"rendered":"Heidi Yao"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color2-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/11\/Heidi-Yao-Profile.jpg&#8221; title_text=&#8221;Heidi Yao Profile&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; align=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Heidi Yao<\/h3>\n<h4>Director, Head of Marketing, IT &amp; Mobile<\/h4>\n<h5>Samsung Electronics<\/h5>\n<p>As the Head of Marketing of Samsung Electronics Hong Kong, Heidi leads brand marketing and communications for smartphone, laptop, tablet and wearable business.<\/p>\n<p>Heidi joined Samsung as the head of digital marketing in 2016 and was named to her current position in 2018. Over the years, Heidi took up the role to transform marketing functions through speeding up digital and technology adoption to deliver data-driven insights to help business enhance strategy with a strong focus on customer.<\/p>\n<p>Prior to joining Samsung, Heidi spent 8 years working at hospitality. She served in several functions, including Sales &amp; Marketing, Revenue Management, Online Business and Marketing Communications at two hotel groups &#8211; Sino Hotels and Shangri-La Hotels &amp; Resorts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heidi Yao Director, Head of Marketing, IT &amp; Mobile Samsung Electronics As the Head of Marketing of Samsung Electronics Hong Kong, Heidi leads brand marketing and communications for smartphone, laptop, tablet and wearable business. Heidi joined Samsung as the head of digital marketing in 2016 and was named to her current position in 2018. Over [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7320","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heidi Yao - The Trade Desk 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heidi Yao - The Trade Desk 2022\" \/>\n<meta property=\"og:description\" content=\"Heidi Yao Director, Head of Marketing, IT &amp; Mobile Samsung Electronics As the Head of Marketing of Samsung Electronics Hong Kong, Heidi leads brand marketing and communications for smartphone, laptop, tablet and wearable business. Heidi joined Samsung as the head of digital marketing in 2016 and was named to her current position in 2018. Over [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/\" \/>\n<meta property=\"og:site_name\" content=\"The Trade Desk 2022\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T12:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T07:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/cmo-summit_fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/\",\"name\":\"Heidi Yao - The Trade Desk 2022\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website\"},\"datePublished\":\"2022-11-14T12:00:26+00:00\",\"dateModified\":\"2022-11-15T07:08:42+00:00\",\"author\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heidi Yao\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/\",\"name\":\"The Trade Desk 2022\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heidi Yao - The Trade Desk 2022","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/","og_locale":"en_US","og_type":"article","og_title":"Heidi Yao - The Trade Desk 2022","og_description":"Heidi Yao Director, Head of Marketing, IT &amp; Mobile Samsung Electronics As the Head of Marketing of Samsung Electronics Hong Kong, Heidi leads brand marketing and communications for smartphone, laptop, tablet and wearable business. Heidi joined Samsung as the head of digital marketing in 2016 and was named to her current position in 2018. Over [&hellip;]","og_url":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/","og_site_name":"The Trade Desk 2022","article_published_time":"2022-11-14T12:00:26+00:00","article_modified_time":"2022-11-15T07:08:42+00:00","og_image":[{"width":1199,"height":628,"url":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-content\/uploads\/sites\/38\/2022\/10\/cmo-summit_fb.png","type":"image\/png"}],"author":"lukaszf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lukaszf","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/","url":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/","name":"Heidi Yao - The Trade Desk 2022","isPartOf":{"@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website"},"datePublished":"2022-11-14T12:00:26+00:00","dateModified":"2022-11-15T07:08:42+00:00","author":{"@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02"},"breadcrumb":{"@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/heidi-yao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/"},{"@type":"ListItem","position":2,"name":"Heidi Yao"}]},{"@type":"WebSite","@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#website","url":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/","name":"The Trade Desk 2022","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02","name":"lukaszf","url":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/author\/lukaszf\/"}]}},"_links":{"self":[{"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/posts\/7320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/comments?post=7320"}],"version-history":[{"count":6,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/posts\/7320\/revisions"}],"predecessor-version":[{"id":7361,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/posts\/7320\/revisions\/7361"}],"wp:attachment":[{"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/media?parent=7320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/categories?post=7320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/cmosummit2022\/wp-json\/wp\/v2\/tags?post=7320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}