{"id":17954,"date":"2023-03-16T11:07:21","date_gmt":"2023-03-16T03:07:21","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=17954"},"modified":"2024-02-14T15:09:49","modified_gmt":"2024-02-14T07:09:49","slug":"harold-weghorst","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-hk\/harold-weghorst\/","title":{"rendered":"Harold Weghorst"},"content":{"rendered":"

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Speaker’s Profile<\/strong><\/h2>\n

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Harold Weghorst<\/h3>\n

Global Vice President of Marketing & Branding<\/h4>\n

Lenzing AG<\/h5>\n

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Harold Weghorst is Global Vice President Marketing & Branding of the Lenzing Group heading the company\u2019s international marketing and branding efforts. A veteran in the global branding and marketing sector and a strong environmental ambassador, Weghorst has been driving the leading company\u2019s transformation from a B2B company to a B2B2C company since June 2016.<\/p>\n

Weghorst brings with him over 25 years of experience in managing global retail businesses and brands. A leader and visionary in sustainability, brand marketing and strategic brand management, Weghorst has a long history of leading successful brand launches and brand positioning globally. Prior to his current role, he has held various regional and global brand management and marketing positions with Arc International, FrieslandCampina and Georgia-Pacific where he led multiple leadership roles in business marketing programs across retail, food service and B2B sectors.<\/p>\n

An advocate for the adoption of innovative branding and marketing initiatives, Weghorst is experienced in complementing organizational growth and global brand development through the integration of innovative marketing and distribution initiatives with latest technologies and other business functions.<\/p>\n

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2023 Speakers<\/h5>\n

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Actress<\/strong><\/p>\n

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Bakehouse<\/strong><\/p>\n

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Flash Coffee<\/strong><\/p>\n

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Futu Bull<\/strong><\/p>\n

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Gay Games 2023<\/strong><\/p>\n

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Influencer<\/strong><\/p>\n

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Jebsen Beverage Company<\/strong><\/p>\n

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Lenzing AG<\/strong><\/p>\n

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LU\u00dcNA Naturals<\/strong><\/p>\n

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Manulife Asia<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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Pirata Group<\/strong><\/p>\n

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PRIZM<\/strong><\/p>\n

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PayMe by HSBC<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Aaron Busch” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2023\/03\/Photo-Aaron-Busch.jpg” admin_label=”Twitter Personality” module_id=”sp_k_c_u” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjcwIn19@” link_option_url_new_window=”on” locked=”off”]<\/p>\n

Twitter Personality<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.9.2″ _module_preset=”default” global_module=”16395″ saved_tabs=”all”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

Get challenged and inspired
by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n

If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at production@marketing-interactive.com<\/a><\/strong>.<\/p>\n

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Harold Weghorst, Global Vice President of Marketing & Branding at of Lenzing AG, is one of several speakers who will be speaking at MARKETING-INTERACTIVE’s conference focused on content marketing!<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-17954","post","type-post","status-publish","format-standard","hentry","category-2023-speakers"],"yoast_head":"\nHarold Weghorst - Content360 Hong Kong 2026<\/title>\n<meta name=\"description\" content=\"Harold Weghorst, Global Vice President of Marketing & Branding at of Lenzing AG, is one of several speakers who will be speaking at MARKETING-INTERACTIVE's conference focused on content marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/content360-hk\/harold-weghorst\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harold Weghorst is speaking at Content 360 - 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