{"id":20557,"date":"2024-02-06T14:38:59","date_gmt":"2024-02-06T06:38:59","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=20557"},"modified":"2024-02-06T14:41:30","modified_gmt":"2024-02-06T06:41:30","slug":"chelsea-perino","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-hk\/chelsea-perino\/","title":{"rendered":"Chelsea Perino"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color1-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;20532&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/02\/Chelsea-Perino-img.jpg&#8221; alt=&#8221;Karen Wong, Assistant Deputy Editor of MARKETING-INTERACTIVE&#8221; title_text=&#8221;Chelsea-Perino-img&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h3>Chelsea Perino<\/h3>\n<h4>Managing Director, Global Marketing &amp; Communications<\/h4>\n<h5>The Executive Centre<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p>Chelsea Perino graduated with an undergraduate degree in Anthropology and Linguistics from NYU and Masters Degree in Public and Organizational Relations with a focus on digital communications and brand strategy. After a solo 4 year trip around the world, she then spent the next 4 years leading digital strategies for global brands such as Pernod Ricard and Samsung, both in New York City and Seoul, South Korea. These roles took her all over the world and involved projects such as implementing the brand communications program from the 2016 Rio de Janeiro Summer Olympics and Mobile World Congress in Barcelona.<\/p>\n<p>In her most recent role based in Hong Kong, Chelsea is the head of Global Marketing for The Executive Centre, a premium flexible workspace provider with a presence in 34 cities across APAC, where she built both the marketing department and full brand strategy from scratch. Chelsea is passionate about organizational culture and believes that creating a dynamic and collaborative working experience positively affects team morale, productivity, and fosters community. She is an adjunct professor and published author, a regular guest speaker at corporate real estate and marketing industry conferences, and represents The Executive Centre as the Co-Head of the Urban Land Institute\u2019s Women In Leadership Initiative, and is the Chair for the American Chamber of Commerce\u2019s Women of Influence committee. She also is on the Advisory Board for the ReThink Foundation, and The Hybrid Future project by the Leesman Index.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2024 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;20536&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center;\">2024 Speakers<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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admin_label=&#8221;MARKETING-INTERACTIVE &#8211; Karen&#8221; module_id=&#8221;sp_k_c_u&#8221; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY5In19@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Janice Lee&#8221; position=&#8221;Head of Branding and Marketing Communications&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/02\/Photo-Janice-Lee.jpg&#8221; admin_label=&#8221;OneDegree&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQwIn19@&#8221; link_option_url_new_window=&#8221;on&#8221;]<strong>OneDegree<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Chelsea Perino&#8221; position=&#8221;Managing Director, Global Marketing &#038; Communications&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/02\/Chelsea-Perino-img.jpg&#8221; admin_label=&#8221;The Executive Centre&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTU3In19@&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; title_text=&#8221;Chelsea-Perino-img&#8221; sticky_enabled=&#8221;0&#8243;]<strong>The Executive Centre<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color2-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16395&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\">Get challenged and inspired<br \/><strong>by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n<p>If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at <strong><a href=\"mailto:production@marketing-interactive.com\">production@marketing-interactive.com<\/a><\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s ProfileChelsea Perino Managing Director, Global Marketing &amp; Communications The Executive CentreChelsea Perino graduated with an undergraduate degree in Anthropology and Linguistics from NYU and Masters Degree in Public and Organizational Relations with a focus on digital communications and brand strategy. 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