{"id":21721,"date":"2024-05-24T16:27:23","date_gmt":"2024-05-24T08:27:23","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=21721"},"modified":"2024-05-24T16:28:49","modified_gmt":"2024-05-24T08:28:49","slug":"ben-thrasher","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-hk\/ben-thrasher\/","title":{"rendered":"Ben Thrasher"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color1-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;20532&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/05\/Ben-img.jpg&#8221; alt=&#8221;Karen Wong, Assistant Deputy Editor of MARKETING-INTERACTIVE&#8221; title_text=&#8221;Ben-img&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h3>Ben Thrasher<\/h3>\n<h4>Strategy Director<\/h4>\n<h5>Design Bridge and Partners<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p>With years of diverse strategic experience and a particular expertise in financial services and hospitality, Ben brings fresh thinking to the world&#8217;s biggest brands.<\/p>\n<p>Over the last 5 years, Ben has led and worked across a wide range of brand strategy briefs including corporate brand architecture (how companies should organize their portfolio), proposition and vision development (what they should \u2018stand\u2019 for and what their goals are), new product development and innovation as well as more downstream strategy such as target audience segmentation and brand campaign development.<\/p>\n<p>He has extensive experience across a wide range of sectors including Gaming, Financial Services, FMCG and healthcare.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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width=&#8221;90%&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Lydia Yau&#8221; position=&#8221;Head of Group Marketing Strategy and Communications&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/03\/Photo-Lydia-Yau.jpg&#8221; admin_label=&#8221;Vitasoy&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMDM3In19@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p><strong>Vitasoy International<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color2-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16395&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 class=\"h1\">Get challenged and inspired<br \/><strong>by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n<p>If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at <strong><a href=\"mailto:production@marketing-interactive.com\">production@marketing-interactive.com<\/a><\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s ProfileBen Thrasher Strategy Director Design Bridge and PartnersWith years of diverse strategic experience and a particular expertise in financial services and hospitality, Ben brings fresh thinking to the world&#8217;s biggest brands. 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