{"id":23130,"date":"2025-02-21T18:38:40","date_gmt":"2025-02-21T10:38:40","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-hk\/?p=23130"},"modified":"2025-03-10T16:02:52","modified_gmt":"2025-03-10T08:02:52","slug":"tina-chiu","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-hk\/tina-zhao\/","title":{"rendered":"Tina Zhao"},"content":{"rendered":"

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Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/02\/Tina-Chiu-headshot.jpg” alt=”Karen Wong, Assistant Deputy Editor of MARKETING-INTERACTIVE” title_text=”Tina Chiu headshot” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Tina Zhao<\/span><\/h3>\n

Marketing Director, Global Business Solutions<\/h4>\n

Xiaohongshu<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.16″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Tina is the Marketing Director at Xiaohongshu, where she plays a key role in driving the platform\u2019s global business growth and brand partnerships. As one of the founding members of Xiaohongshu\u2019s global business team, she has been instrumental in shaping the platform\u2019s international expansion and marketing strategies.<\/p>\n

With seven years of marketing experience, Tina has developed deep expertise in the beauty, FMCG, and alcoholic beverage industries. She has worked extensively with leading brands, driving market penetration and consumer engagement through innovative campaigns and data-driven strategies.<\/p>\n

Her experience spans across brand development, digital marketing, social media strategy, and integrated marketing campaigns, with a strong focus on leveraging consumer insights to drive business growth.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 – speaker desc – list head” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”22754″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

2025 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 – Speakers lists” _builder_version=”4.9.2″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_module=”22757″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mingo Tsang” position=”Director, Marketing and Branding” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Mingo-Tsang-img.jpg” admin_label=”Bowtie” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyODk0In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Bowtie<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rommel Fuentebella” position=”Senior Director, Premium Brands and Execution” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/01\/Rommel-Fuentebell-img.jpg” admin_label=”Carlsberg Asia” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMDEzIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Carlsberg Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tony Chow ” position=”Vice President, Digital Marketing ” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Tony-Chow-img.jpg” admin_label=”Galaxy Entertainment Group ” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzQ2In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Galaxy Entertainment Group <\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Douglas Young” position=”CEO & Co-Founder” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/01\/Douglas-Young-photo_1.jpg” admin_label=”G.O.D.” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTQxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]G.O.D.<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lina Li” position=”Head of APAC Social Media” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/01\/Lina-Li-img.jpg” admin_label=”J.P. Morgan” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTk2In19@” link_option_url_new_window=”on” global_colors_info=”{}”]J.P. Morgan<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ding Ma” position=”Creative and Brand Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Ding-Ma-img.jpg” admin_label=”Lan Kwai Fong Group” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyODUxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Lan Kwai Fong Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Eric Lin” position=”General Manager (Hong Kong, Macau and Taiwan)” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Eric-Lin_photo.jpg” admin_label=”Lee Kum Kee (Hong Kong, Macau and Taiwan)” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzYzIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Lee Kum Kee (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rita Fan” position=”Head of Marketing \u2013 Ice Cream & Chilled Businesses” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Rita-Fan-img.jpg” admin_label=”Nestl\u00e9 Hong Kong” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTE5In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Nestl\u00e9 Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Franklin Law” position=”Marketing Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/01\/Franklin-Law.jpg” admin_label=”Ocean Park” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTY4In19@” link_option_url_new_window=”on” global_colors_info=”{}”]Ocean Park<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gian Chan” position=”Associate Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Gian-Chan-img.jpg” admin_label=”Sanrio Global Asia” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzczIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Sanrio Global Asia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Athena Cheung” position=”Director \u2013 Marketing, Brand SHISEIDO” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2024\/12\/Athena-Cheung_profile-pic.jpg” admin_label=”Shiseido Hong Kong” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTMwIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Shiseido Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kylie Wong” position=”Marketing & Communications Lead” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/02\/Kylie-Wong.jpg” admin_label=”Victorinox Asia Pacific – Kylie Wong” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMDcyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Victorinox Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tina Zhao” position=”Marketing Director, Global Business Solutions” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2025\/02\/Tina-Chiu-headshot.jpg” admin_label=”Xiaohongshu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMTMwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Xiaohongshu<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karen Wong” position=”Deputy Editor – North Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2023\/03\/Karen-Wong-img.jpg” admin_label=”MARKETING-INTERACTIVE – Karen” module_id=”sp_k_c_u” module_class=”members-grid” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-chief” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-hk\/wp-content\/uploads\/sites\/39\/2023\/03\/MARKETING-Rez.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjY2In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.9.2″ _module_preset=”default” global_module=”16395″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Get challenged and inspired
by the Asia Pacific\u2019s most influential content creators<\/strong><\/h3>\n

If you would like to suggest a speaker\/topic or apply to speak, please drop us an email at production@marketing-interactive.com<\/a><\/strong>.<\/p>\n

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Speaker’s ProfileTina Zhao Marketing Director, Global Business Solutions XiaohongshuTina is the Marketing Director at Xiaohongshu, where she plays a key role in driving the platform\u2019s global business growth and brand partnerships. As one of the founding members of Xiaohongshu\u2019s global business team, she has been instrumental in shaping the platform\u2019s international expansion and marketing strategies. 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