{"id":2521,"date":"2025-12-09T03:34:58","date_gmt":"2025-12-08T19:34:58","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-my\/?p=2521"},"modified":"2025-12-09T03:35:03","modified_gmt":"2025-12-08T19:35:03","slug":"lam-pui-yuee","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/","title":{"rendered":"Lam Pui Yuee"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color3-box ” _builder_version=”4.27.0″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”2493″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Lam Pui Yuee-img” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Lam Pui Yuee<\/h3>\n

Head of Innovations, Insights and Marketing Excellence<\/h4>\n

Nestl\u00e9 Malaysia<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ custom_padding=”||0px|||” hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

As head of innovations, insights and marketing excellence, Lam Pui Yuee leads the shift to consumer-first innovation by integrating deep consumer insights into every stage of product development and communication, ensuring that new launches and campaigns resonate authentically with evolving consumer needs and aspirations. She fosters cross-functional collaboration culture, embedding design thinking, and leveraging digital and data-driven approaches to accelerate innovation and drive growth. She is also passionate about advancing marketing excellence amongst young brand builders, through mentoring, leading strategic workshops and building a growth mindset culture that embraces experimentation and continuous improvement.\u202f<\/p>\n

These days, Lam is exploring AI to unlock new possibilities and fuel creative solutions, while seeking new approaches to business challenges to drive meaningful and lasting impact.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2026 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”2495″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speakers list” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”||||false|false” custom_padding=”||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”2498″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Shermaine Wong” position=”CEO and Co-Founder ” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/05\/Shermaine_headshot.jpeg” admin_label=”Cult Creative” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNDEifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cult Creative<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2022\/03\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM5MiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Speaker’s ProfileLam Pui Yuee Head of Innovations, Insights and Marketing Excellence Nestl\u00e9 MalaysiaAs head of innovations, insights and marketing excellence, Lam Pui Yuee leads the shift to consumer-first innovation by integrating deep consumer insights into every stage of product development and communication, ensuring that new launches and campaigns resonate authentically with evolving consumer needs […]<\/p>\n","protected":false},"author":40,"featured_media":2524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n2026 Speakers - Lam Pui Yuee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Speakers - Lam Pui Yuee\" \/>\n<meta property=\"og:description\" content=\"2026 Speaker's ProfileLam Pui Yuee Head of Innovations, Insights and Marketing Excellence Nestl\u00e9 MalaysiaAs head of innovations, insights and marketing excellence, Lam Pui Yuee leads the shift to consumer-first innovation by integrating deep consumer insights into every stage of product development and communication, ensuring that new launches and campaigns resonate authentically with evolving consumer needs […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/\" \/>\n<meta property=\"og:site_name\" content=\"Content360 Malaysia 2026\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T19:34:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T19:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/\",\"name\":\"2026 Speakers - Lam Pui Yuee\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg\",\"datePublished\":\"2025-12-08T19:34:58+00:00\",\"dateModified\":\"2025-12-08T19:35:03+00:00\",\"author\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg\",\"contentUrl\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lam Pui Yuee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/\",\"name\":\"Content360 Malaysia 2026\",\"description\":\"WHERE CREATIVITY CONQUERS MEDIA FRAGMENTATION\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-my\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2026 Speakers - Lam Pui Yuee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/","og_locale":"en_US","og_type":"article","og_title":"2026 Speakers - Lam Pui Yuee","og_description":"2026 Speaker's ProfileLam Pui Yuee Head of Innovations, Insights and Marketing Excellence Nestl\u00e9 MalaysiaAs head of innovations, insights and marketing excellence, Lam Pui Yuee leads the shift to consumer-first innovation by integrating deep consumer insights into every stage of product development and communication, ensuring that new launches and campaigns resonate authentically with evolving consumer needs […]","og_url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/","og_site_name":"Content360 Malaysia 2026","article_published_time":"2025-12-08T19:34:58+00:00","article_modified_time":"2025-12-08T19:35:03+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg","type":"image\/jpeg"}],"author":"lukaszf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lukaszf","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/","url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/","name":"2026 Speakers - Lam Pui Yuee","isPartOf":{"@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage"},"image":{"@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage"},"thumbnailUrl":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg","datePublished":"2025-12-08T19:34:58+00:00","dateModified":"2025-12-08T19:35:03+00:00","author":{"@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02"},"breadcrumb":{"@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#primaryimage","url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg","contentUrl":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-content\/uploads\/sites\/49\/2025\/12\/Lam-Pui-Yuee-img.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/lam-pui-yuee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/"},{"@type":"ListItem","position":2,"name":"Lam Pui Yuee"}]},{"@type":"WebSite","@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#website","url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/","name":"Content360 Malaysia 2026","description":"WHERE CREATIVITY CONQUERS MEDIA FRAGMENTATION","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02","name":"lukaszf","url":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/author\/lukaszf\/"}]}},"_links":{"self":[{"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/posts\/2521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/comments?post=2521"}],"version-history":[{"count":2,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/posts\/2521\/revisions"}],"predecessor-version":[{"id":2525,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/posts\/2521\/revisions\/2525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/media\/2524"}],"wp:attachment":[{"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/media?parent=2521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/categories?post=2521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/content360-my\/wp-json\/wp\/v2\/tags?post=2521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}