Nicole Villarojo

Chief Marketing Officer

PepsiCo Philippines Beverages

Nicole Villarojo is a global brand and marketing leader with experience building some of the world’s most recognisable consumer brands across markets and cultures. She began her career at Procter & Gamble, where she worked on iconic brands and learned what it takes to steward meaning consistently while adapting to very different consumer contexts.

Today, Villarojo is the chief marketing officer of PepsiCo Philippines Beverages, leading brand, communications, and growth agenda for a portfolio that lives at the centre of culture, entertainment, and everyday consumption. Her work sits close to creators, communities, and platforms – where brand expression is shaped as much by participation as by planning.

Alongside her corporate experience, Villarojo brings a deep personal connection to the arts, which influences how she thinks about brands as creative systems, not just marketing machines. She is drawn to how ideas travel, evolve, and gain meaning when people are invited to engage, reinterpret, and co-create.

At Content360, she offers a grounded, experience-led perspective on how influence is changing and what brands must do to stay relevant in a creator-driven world.