{"id":3299,"date":"2019-07-18T12:16:30","date_gmt":"2019-07-18T04:16:30","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/dma-sg-2019\/?page_id=3299"},"modified":"2026-01-14T22:16:50","modified_gmt":"2026-01-14T14:16:50","slug":"agenda","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/content360-ph\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\"><strong class=\"animate\">Agenda<\/strong><\/h2>\n<h3 class=\"h2\" style=\"text-align: center\">21 May 2026<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Agenda &#8211; Day 1&#8243; module_id=&#8221;agenda &#8221; module_class=&#8221;bg-white  last-section  agenda &#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:00 AM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>8:00 AM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Registration &#8221; _builder_version=&#8221;4.16&#8243; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8.50 AM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>8:50 AM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Welcome remarks&#8221; _builder_version=&#8221;4.27.0&#8243; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Welcome remarks<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;headline&#8221; module_class=&#8221;agenda_row_break&#8221; _builder_version=&#8221;4.16&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.25)&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;topic&#8221; _builder_version=&#8221;4.16&#8243; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:00 AM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>9:00 AM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Opening fireside chat&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>[Opening fireside chat]<\/strong>[\/et_pb_text][et_pb_text admin_label=&#8221;The new rules of being seen: Steering visibility, resonance, and cultural momentum in the Philippines\u2019 content ecosystem&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The new rules of being seen: Steering visibility, resonance, and cultural momentum in the Philippines\u2019 content ecosystem<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Moderator:<\/strong>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:45 AM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>9:45 AM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;What zero-click discovery and an AI-powered ranking mean for the future of content strategy&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>What zero-click discovery and an AI-powered ranking mean for the future of content strategy<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:15 AM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>10:15 AM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Making content count when algorithms decide the journey&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Making content count when algorithms decide the journey<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:45 AM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>10:45 AM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;MORNING BREAK&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Morning break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:15 AM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; custom_padding=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>11:15 AM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Signals, not slogans: Why data patterns are becoming the new creative brief &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Signals, not slogans: Why data patterns are becoming the new creative brief <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:45 AM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>11:45 AM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;When everything is content and everyone is a creator: Defining influence in the new attention economy &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>When everything is content and everyone is a creator: Defining influence in the new attention economy <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:15 PM&#8221; _builder_version=&#8221;4.16&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>12:15 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The intent playbook: Turning scrolling habits into discovery moments &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The intent playbook: Turning scrolling habits into discovery moments <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:30 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>12:30 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking lunch &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking lunch <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;1:30 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>1:30 PM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The live-stream culture and the new real-time marketplace: Entertainment, conversion, and instant buying in one motion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The live-stream culture and the new real-time marketplace: Entertainment, conversion, and instant buying in one motion<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:00 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>2:00 PM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Power Hour&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"color4\">Power Hour<\/h4>\n<p>Across the next 60 minutes three experts will share short sharp talks on key issues affecting content marketing professionals today. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Power Hour Case Study #1]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;When real life goes viral: Reclaiming offline worlds as content stages &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>When real life goes viral: Reclaiming offline worlds as content stages<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Power Hour Case Study #2]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Nostalgia marketing and the memory economy: Why retro formats and throwbacks are dominating feeds &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Nostalgia marketing and the memory economy: Why retro formats and throwbacks are dominating feeds <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Power Hour Case Study #3]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From courtside to culture: How sports fandom is redefining the future of marketing &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>From courtside to culture: How sports fandom is redefining the future of marketing  <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:00 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>3:00 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Afternoon Break&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Afternoon Break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:30 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>3:30 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Authentic not formulaic: Crafting stories that cut through AI-era sameness &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Authentic not formulaic: Crafting stories that cut through AI-era sameness<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;4:00 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>4:00 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Closing panel discussion%93%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Closing panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The trust reset: Charting the next era of credibility, creativity, and connection &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The trust reset: Charting the next era of credibility, creativity, and connection <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;4:30 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>4:30 PM <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Closing remarks &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Closing remarks<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;agenda_row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;4:35 PM&#8221; _builder_version=&#8221;4.27.0&#8243; header_3_text_color=&#8221;#ed1c24&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>4:35 PM<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; 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