{"id":6925,"date":"2024-11-14T14:49:26","date_gmt":"2024-11-14T06:49:26","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/?p=6925"},"modified":"2025-02-26T18:25:31","modified_gmt":"2025-02-26T10:25:31","slug":"almendras-lazaro","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-ph\/ada-almendras-lazaro\/","title":{"rendered":"Ada Almendras-Lazaro"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color1-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2025 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;6778&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2025 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/a.lazaro-img.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;a.lazaro-img&#8221; _builder_version=&#8221;4.9.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h3>Ada Almendras-Lazaro<\/h3>\n<h4>Chief Marketing Officer<\/h4>\n<h5>McDonald&#8217;s Philippines<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.2&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p>Ada Lazaro has been with the McDonald&#8217;s brand for 13 years. During her time at McDonald&#8217;s Philippines, she has earned for the brand a Hall of Fame recognition for consecutive success of sales driving and brand building campaigns. In the last three years, she took on a regional role with McDonald\u2019s Asia Business Unit where she worked closely with 12 markets in accelerating growth opportunities for the region. Leveraging on the scale of the McDonald\u2019s brand, she has advocated and pushed for regional activations that has earned the region recognition and has become best practice in the system.<\/p>\n<p>She returns to the local market taking the role of chief marketing officer at McDonald\u2019s Philippines.<\/p>\n<p>Before joining McDonald\u2019s, she spent three years with an FMCG company giving her a total of 16 years marketing experience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2025 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;6780&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center\">2025 Speakers<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2025 &#8211; Speakers lists&#8221; _builder_version=&#8221;4.9.2&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;6781&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; module_class=&#8221;members-grid mobile-2-columns&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Christian Bautista&#8221; position=&#8221;Singer\/Songwriter and Business Owner&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2024\/11\/christian-img.jpg&#8221; admin_label=&#8221;NYMA Talent Management&#8221; module_id=&#8221;sp_k_c_u&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY4MDMifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;][\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;Jogent Tan&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Jogent-Tan-img.jpg&#8221; admin_label=&#8221;Domino\u2019s Pizza Philippines&#8221; module_id=&#8221;sp_k_c_u&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNzYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Domino\u2019s Pizza Philippines<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;members-grid&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_team_member name=&#8221;JoAnn R. 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During her time at McDonald&#8217;s Philippines, she has earned for the brand a Hall of Fame recognition for consecutive success of sales driving and brand building campaigns. 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