{"id":8261,"date":"2026-01-07T14:50:11","date_gmt":"2026-01-07T06:50:11","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-ph\/?p=8261"},"modified":"2026-01-07T15:45:42","modified_gmt":"2026-01-07T07:45:42","slug":"chairell-winston-almendras","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/content360-ph\/chairell-winston-almendras\/","title":{"rendered":"Chairell Winston Almendras"},"content":{"rendered":"

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2026 Speaker’s Profile<\/strong><\/h2>\n

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Chairell Winston Almendras<\/h3>\n

Vice President and Head of Integrated Marketing, Digital, and Systems<\/h4>\n

Bank of the Philippine Islands (BPI)<\/h5>\n

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Chairell Winston Almendras is a seasoned marketing leader with over a decade of experience in digital marketing, brand strategy, and media management. As vice president and head of integrated marketing, digital, and systems at the Bank of the Philippine Islands (BPI), he is at the helm of shaping the bank\u2019s brand in a fast-evolving digital landscape. He leads the integration of omnichannel strategies, marketing technology, and data-driven personalisation to future-proof BPI\u2019s customer engagement.<\/p>\n

Almendras began his career in telecommunications before taking on digital marketing lead role at Wyeth Nutrition. Since joining BPI, he has played a key role in the bank\u2019s branding, digital marketing maturity, and marketing transformation initiatives. A champion of strategic creativity and operational discipline, he bridges brand building with business performance.<\/p>\n

He has also served as a director of the Bank Marketing Association of the Philippines and is an advocate for upskilling the next generation of bank marketers.<\/p>\n

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2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speakers list” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_module=”8154″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Yu” position=”Head of Integrated Sports Marketing and Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Kenneth_headshot.jpg” admin_label=”Action Republic Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNTUiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Action Republic Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chairell Winston Almendras” position=”Vice President and Head of Integrated Marketing, Digital, and Systems” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Wins_headshot.jpg” admin_label=”Bank of the Philippine Islands (BPI)” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNjEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Bank of the Philippine Islands (BPI)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nicole Villarojo” position=”Chief Marketing Officer” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2026\/01\/Nicole-Villarojo-img.jpeg” admin_label=”PepsiCo Philippines Beverages” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNjciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PepsiCo Philippines Beverages<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/devconferences.marketing-interactive.com\/content360-ph\/wp-content\/uploads\/sites\/27\/2025\/01\/Rezwana-Manjur.jpg” admin_label=”MARKETING-INTERACTIVE – Rezwana Manjur” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNTEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2026 Speaker’s ProfileChairell Winston Almendras Vice President and Head of Integrated Marketing, Digital, and Systems Bank of the Philippine Islands (BPI)Chairell Winston Almendras is a seasoned marketing leader with over a decade of experience in digital marketing, brand strategy, and media management. 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