{"id":9748,"date":"2021-01-13T18:41:01","date_gmt":"2021-01-13T10:41:01","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/content360-sg\/?page_id=9748"},"modified":"2026-01-07T02:56:33","modified_gmt":"2026-01-06T18:56:33","slug":"agenda-day-1","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/","title":{"rendered":"Agenda Day 1"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

Day 1, 22 April 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=”bg-white last-section agenda ” _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8.50 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8.50 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening session%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening session]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Culture at scale: What does it take to build meaningful experiences in a highly digital world? \u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Culture at scale: What does it take to build meaningful experiences in a highly digital world?<\/strong><\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:45 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Fortune favours the bold: Powering content creativity and scalable impact with AI\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Fortune favours the bold: Powering content creativity and scalable impact with AI<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:15 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Precision, placement, payoff: Rewiring the funnel for AI-driven content outcomes\u202f\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Precision, placement, payoff: Rewiring the funnel for AI-driven content outcomes\u202f\u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

10:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”MORNING BREAK” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Morning break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ custom_padding=”||9px|||” global_colors_info=”{}”]<\/p>\n

11:15 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Search, scroll, shop: Content strategies for instant discovery-to-transaction\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Search, scroll, shop: Content strategies for instant discovery-to-transaction<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

11:45 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Stuck on you: The science behind episodic content that hooks and holds\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Stuck on you: The science behind episodic content that hooks and holds\u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

12:15 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking lunch <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:15 PM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:15 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Brand trivia!” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Brand trivia!<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

1:30 PM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #1]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Search rewritten: How brands win in a zero click world\u202f\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Search rewritten: How brands win in a zero click world\u202f\u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #2]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Game face on: A real-time creator\u2019s playbook for attention, trust, and growth\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Game face on: A real-time creator\u2019s playbook for attention, trust, and growth\u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Power Hour Case Study #3]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Beyond human: AI influencer strategies for content marketing success \u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Beyond human: AI influencer strategies for content marketing success \u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

2:30 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Longevity by design: Building brands that endure in the age of real-time culture \u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Longevity by design: Building brands that endure in the age of real-time culture \u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:00 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Afternoon Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Afternoon Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

3:30 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Decode to delight: Crafting data-driven storytelling that sells \u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Decode to delight: Crafting data-driven storytelling that sells \u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:00 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Decode to delight: Crafting data-driven storytelling that sells \u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The great return: How bridging nostalgia and technology reactivate modern audiences<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

4:30 PM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Content360 Awards” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Content360 Awards<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Content360 Awards<\/strong> will shine a spotlight on the most outstanding content marketing, celebrating brands that excel not just in advertising but in true content excellence. Held at the same venue as the conference and judged by top marketing and advertising leaders, the awards will go beyond the applause, because we\u2019ll break down exactly why the winning work stood out, uncovering the insights, craft and strategy that made these campaigns exceptional.<\/p>\n

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7:00 PM <\/strong><\/p>\n

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Closing remarks<\/h4>\n

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7:10 PM<\/strong><\/p>\n

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End of day one<\/h4>\n

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Agenda Day 1, 22 April 20268:00 AMRegistration8.50 AM Welcome remarkstopic9:00 AM [Opening session]Culture at scale: What does it take to build meaningful experiences in a highly digital world?Moderator:Speaker:9:45 AM [Case study]Fortune favours the bold: Powering content creativity and scalable impact with AI10:15 AM[Panel discussion]Precision, placement, payoff: Rewiring the funnel for AI-driven content outcomes\u202f\u202f10:45 AM Morning […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9748","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda Day 1 - Content360 Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda Day 1 - Content360 Singapore 2026\" \/>\n<meta property=\"og:description\" content=\"Agenda Day 1, 22 April 20268:00 AMRegistration8.50 AM Welcome remarkstopic9:00 AM [Opening session]Culture at scale: What does it take to build meaningful experiences in a highly digital world?Moderator:Speaker:9:45 AM [Case study]Fortune favours the bold: Powering content creativity and scalable impact with AI10:15 AM[Panel discussion]Precision, placement, payoff: Rewiring the funnel for AI-driven content outcomes\u202f\u202f10:45 AM Morning […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Content360 Singapore 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T18:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/wp-content\/uploads\/sites\/21\/2023\/04\/C360-Horizontal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/\",\"name\":\"Agenda Day 1 - Content360 Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/#website\"},\"datePublished\":\"2021-01-13T10:41:01+00:00\",\"dateModified\":\"2026-01-06T18:56:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/agenda-day-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agenda Day 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/content360-sg\/\",\"name\":\"Content360 Singapore 2026\",\"description\":\"EMPOWERING CULTURE. 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