{"id":9165,"date":"2022-07-28T20:16:34","date_gmt":"2022-07-28T12:16:34","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/tradedesk\/?page_id=4"},"modified":"2025-06-10T11:04:00","modified_gmt":"2025-06-10T03:04:00","slug":"homepage","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/","title":{"rendered":"FROM CLICKS TO CONVERSIONS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fdfdf6″ width=”100vw” module_alignment=”center” custom_padding=”4px||0px|||” background_image_phone=”https:\/\/devconferences.marketing-interactive.com\/grb\/wp-content\/uploads\/sites\/50\/2024\/03\/br-bg-2.jpg” background_enable_image_phone=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Quantcast-Logo.png” title_text=”Quantcast Logo” _builder_version=”4.27.0″ _module_preset=”default” max_width=”90%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Web_Title_2.png” title_text=”Web_Title_2″ show_bottom_space=”off” _builder_version=”4.27.0″ _module_preset=”default” max_width_phone=”95%” max_width_last_edited=”off|desktop” module_alignment=”left” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Quantast-Event-2-May-Branding-Web_Subtitle.png” title_text=”Quantast-Event-2-May-Branding-Web_Subtitle” _builder_version=”4.27.0″ _module_preset=”default” max_width_phone=”95%” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Web_Details2.png” title_text=”Web_Details2″ show_bottom_space=”off” _builder_version=”4.27.0″ _module_preset=”default” max_width_phone=”95%” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Quantast-Event-28May-Branding-Web_CTA.png” title_text=”Quantast Event – 28May Branding-Web_CTA Mouse Over” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” disabled_on=”off|off|off” admin_label=”REGISTER NOW” _builder_version=”4.27.0″ _dynamic_attributes=”url” _module_preset=”default” width=”80%” max_width=”300px” custom_margin=”30px||40px||false|false” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Quantast-Event-28May-Branding-Web_CTA-Mouse-Over.png”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Braze-sponsor_supported.png” title_text=”Braze sponsor_supported” align=”center” src_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” max_width=”70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Quantast-Event_Cropped.png” title_text=”Quantast Event_Cropped” align=”center” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” max_height=”80vh” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-16px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_text admin_label=”About the event” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

About:<\/h3>\n

Are “last-click” attribution models holding you back from understanding consumer journeys in your business?
Are you balancing brand-building with performance marketing?
Are you optimising real-time bidding strategies to manage rising advertising costs and stay competitive, while ensuring high performance in your marketing efforts?<\/p>\n

If these questions resonate, this event is your next step forward.<\/strong><\/p>\n

We invite you to attend “From Clicks to Conversions: Optimising the Entire Marketing Funnel,” an exclusive event designed to help marketers to better understand the modern consumer journey, enhance advertising performance, and stay ahead in today\u2019s rapidly evolving digital landscape.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”WHAT WILL YOU GET OUT OF THIS EVENT?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

WHAT WILL YOU GET OUT OF THIS EVENT?<\/h3>\n

Marketing in Hong Kong moves fast\u2014and so do your customers. To keep up, today\u2019s marketers need more than just tools; they need real insight into how people think, move, and make decisions. This afternoon session dives into what actually drives performance in a shifting digital world, helping you connect the dots across the consumer journey and make every ad dollar count.<\/p>\n

Don’t miss this opportunity to hear from senior marketing experts as they share key learnings and takeaways \u2013 gleaned from years of experience in the North Asia landscape \u2013 to help you get real value from your marketing investment decisions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Speakers” module_id=”speakers” module_class=”color1-box” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n

SPEAKERS<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width_last_edited=”off|desktop” module_alignment=”center” min_height=”371.5px” custom_padding=”||14px|||” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Konrad Feldman” position=”Co-Founder & CEO” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Konrad-Feldman-img.jpeg” disabled_on=”off|off|off” admin_label=”Quantcast – Konrad Feldman” _builder_version=”4.27.0″ custom_padding=”||15px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

Quantcast<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sally Ng” position=”Managing Director, North Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Sally-Ng_Photo.jpg” disabled_on=”off|off|off” admin_label=”Quantcast – Sally Ng” _builder_version=”4.27.0″ min_height=”350.6px” custom_margin=”||7px|||” custom_padding=”||19px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

Quantcast<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mingjun Lu” position=”General Manager, Marketing & Ancillary” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/05\/Mingjun_photo.jpg” disabled_on=”off|off|off” admin_label=”HK Express – Mingjun Lu” _builder_version=”4.27.0″ min_height=”350.6px” custom_margin=”||7px|||” custom_padding=”||19px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

HK Express<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width_last_edited=”off|desktop” module_alignment=”center” min_height=”371.5px” custom_padding=”||14px|||” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Helen Cheung” position=”Managing Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Helen-img2.jpg” disabled_on=”off|off|off” admin_label=”Omnicom – Helen” module_class=”divioverlay-12477″ _builder_version=”4.27.0″ custom_padding=”||18px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

Omnicom Media Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jordan Khoo” position=”APAC Vice President” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/05\/Jordan_Photo.jpg” disabled_on=”off|off|off” admin_label=”Quantcast – Jordan Khoo” _builder_version=”4.27.0″ custom_margin=”||10px|||” custom_padding=”||8px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

Quantcast<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karen Wong” position=”Deputy Editor” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Karen-Wong_Photo.jpg” disabled_on=”off|off|off” admin_label=”MARKETING-INTERACTIVE – Karen Wong” module_class=”divioverlay-12324″ _builder_version=”4.27.0″ custom_padding=”||15px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Who Should Attend:” module_class=” bg-white box-img blurb-version-1 ” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Who Should Attend?<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This event is essential for marketing professionals, digital strategists and brand managers who want to stay ahead of the curve in Hong Kong’s competitive market.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Don’t miss the opportunity to:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” module_class=”blurbs-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Gain a competitive edge with AI-driven strategies.” image=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/network_intel_node_70dp_142529_FILL0_wght400_GRAD0_opsz48.png” admin_label=”Gain a competitive edge with AI-driven strategies.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Master real-time data and insights across the open internet.” image=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/overview_70dp_142529_FILL0_wght400_GRAD0_opsz48.png” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Unlock the full potential of your programmatic campaigns.” image=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/lock_open_70dp_142529_FILL0_wght400_GRAD0_opsz48.png” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Revolutionise your attribution models and drive measurable ROI.” image=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/price_check_70dp_142529_FILL0_wght400_GRAD0_opsz48.png” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Join us for “From Clicks to Conversions: Optimising the Entire Marketing Funnel<\/span>,” and transform your marketing approach for the future.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”AGENDA” module_class=”color3-box” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

AGENDA<\/h3>\n

Wed 28 May 2025<\/strong>
2:00pm \u2013 5:00pm HKT
Sheraton Hong Kong Hotel & Towers<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Agenda” module_id=”agenda” module_class=”bg-white” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_countdown_timer date_time=”2025-05-28 14:00″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color=”off” global_colors_info=”{}”][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

14:00<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Registration” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||9px|||” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]14:30<\/strong>[\/et_pb_text][et_pb_text admin_label=”Opening & Welcome Remarks” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||11px|||” global_colors_info=”{}”]<\/p>\n

Opening & Welcome Remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:35″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

14:35<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The Intelligence Equation: Human Instincts + AI Efficiency = Marketing Success” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Unlock true roi – beyond the last click trap<\/h3>\n

Why do some campaigns outperform while others stall?<\/em> Agile marketers know the secret:\u00a0last-click attribution hides more than it reveals.\u00a0Discover how AI-powered, full-funnel measurement uncovers the truth behind HK campaign performance – so you can allocate budgets smarter, optimise faster, and\u00a0see what your competitors are missing.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Konrad Feldman” position=”Co-Founder & CEO” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Konrad-Feldman-img.jpeg” disabled_on=”off|off|off” admin_label=”Quantcast – Konrad Feldman” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” locked=”off” global_colors_info=”{}”]<\/p>\n

Quantcast<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]15:00<\/strong>[\/et_pb_text][et_pb_text admin_label=”From Data to Decisions: Navigating Hong Kong\u2019s Digital Landscape with Real-Time Intelligence” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

From Actionable Data to Decisions: Navigating Hong Kong\u2019s Digital Landscape with Real-Time Intelligence Across the Open Internet<\/h3>\n

Discover how marketers are breaking through performance barriers by turning real-time audience insights into strategic decisions in Hong Kong’s fast-moving digital market. Learn how harnessing open-web intelligence empowers teams to stay agile, optimise campaigns, and drive measurable results in a rapidly evolving landscape.<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Speaker:<\/strong><\/p>\n

[\/et_pb_text][et_pb_team_member name=”Sally Ng” position=”Managing Director, North Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/ctc-hk\/wp-content\/uploads\/sites\/61\/2025\/04\/Sally-Ng_Photo.jpg” disabled_on=”off|off|off” admin_label=”Quantcast – Sally Ng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” border_radii_image=”on|50%|50%|50%|50%” locked=”off” global_colors_info=”{}”]<\/p>\n

Quantcast<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n

15:30<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Networking Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking Break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:50″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n

15:50<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Panel Discussion: The Last Click Trap: Is Your Attribution Model Holding You Back?” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Panel Discussion – The Last Click Trap: Is Your Attribution Model Holding You Back?<\/h3>\n

In Hong Kong’s competitive media landscape, relying solely on last-click attribution can lead to misleading ROI insights. For years, Hong Kong’s marketing community has explored alternatives to last-click attribution. While progress has been gradual, we’re now seeing more brands adopt advanced models as they move beyond quick-win strategies.<\/p>\n

This panel discussion will challenge the dominance of outdated measurement models and explore the shift towards AI-driven, multi-touch attribution. Expert panellists will discuss the pitfalls of last-click, the evolving future of digital measurement, and practical steps to adopt more holistic attribution strategies.<\/p>\n