{"id":805,"date":"2020-07-16T15:24:47","date_gmt":"2020-07-16T07:24:47","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?page_id=805"},"modified":"2020-07-16T15:24:47","modified_gmt":"2020-07-16T07:24:47","slug":"why-attend","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia-ds\/why-attend\/","title":{"rendered":"Why Attend"},"content":{"rendered":"

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Why Attend?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.4.8″ width=”95%”][et_pb_column type=”1_3″ _builder_version=”4.4.8″][et_pb_blurb title=”Bite-sized learning made easy” use_icon=”on” font_icon=”%%260%%” icon_color=”#121542″ use_icon_font_size=”on” icon_font_size=”65px” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade”]<\/p>\n

Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.<\/p>\n

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The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.8″][et_pb_blurb title=”Engage & Interact” use_icon=”on” font_icon=”%%259%%” icon_color=”#121542″ use_icon_font_size=”on” icon_font_size=”65px” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade” animation_delay=”100ms”]<\/p>\n

Share your questions and comments with our speakers during each session, and get your burning issues addressed by the expert.<\/p>\n

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Get value for your investment! If the conference timing doesn\u2019t work for you, registration would ensure that you are able to stream the sessions\u2019 recording, access to presentation slides and additional resources for further reading (subject to speakers\u2019 approval for distribution) up to 1 month post-event.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.8″][et_pb_blurb title=”Timely and relevant information sharing” use_icon=”on” font_icon=”%%230%%” icon_color=”#121542″ use_icon_font_size=”on” icon_font_size=”65px” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade” animation_delay=”200ms”]<\/p>\n

Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.<\/p>\n

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Need More Reasons to Attend?<\/h2>\n

As a business owner, a marketer, a communicator, or a head of digital, we all face these challenges when it comes to digital marketing:<\/p>\n

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Data has no doubt become crucial, but most importantly, hard to escape from. The wealth of information available has become a challenge for brands, leading to severe under-utilisation. Marketers are still grappling as they try to effectively collate, evaluate and implement strategies based on the insights they\u2019ve gained.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.8″][et_pb_blurb title=”Lack of Digital Transformation” image=”https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia-ds\/wp-content\/uploads\/sites\/32\/2020\/07\/Need-more-reasons-icon2-1.jpg” alt=”Need-more-reasons-icon2-1″ image_max_width=”40%” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade”]<\/p>\n

With the exponential adoption of technology in marketing, marketers are obliged to keep up with technology and its usage, optimising every channel to ensure that digital campaigns are generating leads and traffic necessary to be converted into sales. The lack of digital skills proficiency in both marketing and technology poses a huge challenge for the digital marketing landscape.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.8″][et_pb_blurb title=”Meeting Customer Expectations” image=”https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia-ds\/wp-content\/uploads\/sites\/32\/2020\/07\/Need-more-reasons-icon3.jpg” alt=”Need-more-reasons-icon3″ image_max_width=”40%” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade”]<\/p>\n

Customers are more circumspect of brand premiums and promises, relying instead on aspects such as brand value, convenience, reviews and feedback. Brands must relook at all touchpoints in their customer\u2019s journey to successfully establish an emotional connection and lock down their loyalty for the long-term.<\/p>\n

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The recent crisis has caused severe disruptions to the global economy, impacting businesses across sectors. Even though crisis management is crucial for brands to survive, it is also important to plan for the road to recovery post-crisis.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.8″][et_pb_blurb title=”Mobile & E-commerce Marketing” image=”https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia-ds\/wp-content\/uploads\/sites\/32\/2020\/07\/Need-more-reasons-icon5.jpg” alt=”Need-more-reasons-icon5″ image_max_width=”40%” _builder_version=”4.4.8″ header_font=”|700|||||||” header_text_align=”center” background_enable_color=”off” text_orientation=”center” custom_padding=”2vw|1vw|2vw|1vw|true|true” animation_style=”fade”]<\/p>\n

The evolving customer buying behaviour is driving fundamental shifts in the way businesses must transform their operations and approaches in their marketing execution. Brands must digitalise and be flexible to take advantage of the surge in demand for online purchasing channels.<\/p>\n

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If these challenges resonate with your brand, take the lead over other organisations and overcome these challenges at Digital Marketing Asia<\/strong>.<\/h3>\n

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