{"id":2154,"date":"2020-07-28T14:08:12","date_gmt":"2020-07-28T06:08:12","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=2154"},"modified":"2020-07-28T14:08:12","modified_gmt":"2020-07-28T06:08:12","slug":"abhishek-grover","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia-ds\/abhishek-grover\/","title":{"rendered":"Abhishek Grover"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

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Abhishek Grover<\/h3>\n

Regional Digital Marketing Head\u2028
Samsung<\/strong><\/p>\n

Abhishek is an award-winning digital marketing professional with 12 years\u2019 work experience in APAC. Currently, he is the Regional Digital Marketing Head for Samsung at its SEAO office; where he leads multi-channel data-driven marketing campaigns for its mobile business. With proprietary data & technology, he has established \u2018industry first\u2019 business-outcome based attribution models that helps the organisation to optimise channel mix and content to maximise the ROI. Previously, he worked at GroupM APAC where he led media and communications strategy for large global organisations such as L\u2019Oreal, Kimberly Clark and Chevron.<\/p>\n

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Speaker’s ProfileAbhishek Grover Regional Digital Marketing Head\u2028Samsung Abhishek is an award-winning digital marketing professional with 12 years\u2019 work experience in APAC. Currently, he is the Regional Digital Marketing Head for Samsung at its SEAO office; where he leads multi-channel data-driven marketing campaigns for its mobile business. 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