{"id":2219,"date":"2020-07-28T15:36:14","date_gmt":"2020-07-28T07:36:14","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=2219"},"modified":"2020-08-13T15:34:52","modified_gmt":"2020-08-13T07:34:52","slug":"joe-pettigrew","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/","title":{"rendered":"Joe Pettigrew"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.3&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speaker profile text&#8221; _builder_version=&#8221;4.5.1&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#ed1c24&#8243; header_2_font_size=&#8221;45px&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<\/p>\n<h2>Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg&#8221; alt=&#8221;YOTEL_Joe Pettigrew speaking at Digital Marketing Asia 2020&#8243; title_text=&#8221;YOTEL_Joe Pettigrew speaking at Digital Marketing Asia 2020&#8243; admin_label=&#8221;Speakers photo&#8221; _builder_version=&#8221;4.5.1&#8243; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#ed1c24&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<\/p>\n<h3>Joe Pettigrew<\/h3>\n<p>SVP, Commercial Strategy at YOTEL &amp; Director of Revenue Maximisation<br \/><strong>Starwood Capital Group<\/strong><\/p>\n<p>Joe is responsible for YOTEL&#8217;s global commercial strategy on sales, revenue, distribution, e-commerce, and digital marketing. He also serves as a Director of Revenue Maximisation at Starwood Capital Group, where he is responsible for the commercial strategy of all hotels in Europe and Asia, which include a collection of both globally and independently branded hotels.<\/p>\n<p>Joe brings over 15 years of experience in the hospitality industry, having held various leadership positions at some of the most celebrated companies, such as The Principal Hotel Company, The Palms Casino &amp; Resorts, and Expedia, where he completed key initiatives, such as the launch of multiple award-winning websites, a new loyalty scheme, and a CRM.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s ProfileJoe Pettigrew SVP, Commercial Strategy at YOTEL &amp; Director of Revenue MaximisationStarwood Capital Group Joe is responsible for YOTEL&#8217;s global commercial strategy on sales, revenue, distribution, e-commerce, and digital marketing. He also serves as a Director of Revenue Maximisation at Starwood Capital Group, where he is responsible for the commercial strategy of all hotels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joe Pettigrew - Digital Marketing Asia 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Pettigrew - Digital Marketing Asia 2025\" \/>\n<meta property=\"og:description\" content=\"Speaker&#039;s ProfileJoe Pettigrew SVP, Commercial Strategy at YOTEL &amp; Director of Revenue MaximisationStarwood Capital Group Joe is responsible for YOTEL&#039;s global commercial strategy on sales, revenue, distribution, e-commerce, and digital marketing. He also serves as a Director of Revenue Maximisation at Starwood Capital Group, where he is responsible for the commercial strategy of all hotels [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Asia 2025\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T07:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-13T07:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MIConferences\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MIConferences\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\"},\"author\":{\"name\":\"MIConferences\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/person\/982e3b633504ee6c03ad83da2d7892ee\"},\"headline\":\"Joe Pettigrew\",\"datePublished\":\"2020-07-28T07:36:14+00:00\",\"dateModified\":\"2020-08-13T07:34:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\"},\"wordCount\":901,\"publisher\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization\"},\"image\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg\",\"articleSection\":[\"speakers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\",\"name\":\"Joe Pettigrew - Digital Marketing Asia 2025\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg\",\"datePublished\":\"2020-07-28T07:36:14+00:00\",\"dateModified\":\"2020-08-13T07:34:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg\",\"contentUrl\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg\",\"width\":350,\"height\":350,\"caption\":\"YOTEL_Joe Pettigrew speaking at Digital Marketing Asia 2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joe Pettigrew\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/\",\"name\":\"Digital Marketing Asia 2020 by MARKETING-INTERACTIVE\",\"description\":\"AI x tech x data: Mastering next-gen experiences\",\"publisher\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization\"},\"alternateName\":\"DMA SG 2025\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/LHFMG.png\",\"contentUrl\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/LHFMG.png\",\"width\":696,\"height\":261,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingmagazine.group\/\",\"https:\/\/x.com\/MarketingEds\",\"https:\/\/www.instagram.com\/marketinginteractive_sea\/\",\"https:\/\/www.linkedin.com\/company\/4859773\/\",\"https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/person\/982e3b633504ee6c03ad83da2d7892ee\",\"name\":\"MIConferences\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/author\/booneyt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joe Pettigrew - Digital Marketing Asia 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/","og_locale":"en_US","og_type":"article","og_title":"Joe Pettigrew - Digital Marketing Asia 2025","og_description":"Speaker's ProfileJoe Pettigrew SVP, Commercial Strategy at YOTEL &amp; Director of Revenue MaximisationStarwood Capital Group Joe is responsible for YOTEL's global commercial strategy on sales, revenue, distribution, e-commerce, and digital marketing. He also serves as a Director of Revenue Maximisation at Starwood Capital Group, where he is responsible for the commercial strategy of all hotels [&hellip;]","og_url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/","og_site_name":"Digital Marketing Asia 2025","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_published_time":"2020-07-28T07:36:14+00:00","article_modified_time":"2020-08-13T07:34:52+00:00","og_image":[{"width":350,"height":350,"url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg","type":"image\/jpeg"}],"author":"MIConferences","twitter_card":"summary_large_image","twitter_creator":"@MarketingEds","twitter_site":"@MarketingEds","twitter_misc":{"Written by":"MIConferences","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#article","isPartOf":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/"},"author":{"name":"MIConferences","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/person\/982e3b633504ee6c03ad83da2d7892ee"},"headline":"Joe Pettigrew","datePublished":"2020-07-28T07:36:14+00:00","dateModified":"2020-08-13T07:34:52+00:00","mainEntityOfPage":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/"},"wordCount":901,"publisher":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization"},"image":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage"},"thumbnailUrl":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg","articleSection":["speakers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/","name":"Joe Pettigrew - Digital Marketing Asia 2025","isPartOf":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage"},"image":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage"},"thumbnailUrl":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg","datePublished":"2020-07-28T07:36:14+00:00","dateModified":"2020-08-13T07:34:52+00:00","breadcrumb":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#primaryimage","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg","contentUrl":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/YOTEL_Joe-Pettigrew.jpg","width":350,"height":350,"caption":"YOTEL_Joe Pettigrew speaking at Digital Marketing Asia 2020"},{"@type":"BreadcrumbList","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/joe-pettigrew\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/"},{"@type":"ListItem","position":2,"name":"Joe Pettigrew"}]},{"@type":"WebSite","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#website","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/","name":"Digital Marketing Asia 2020 by MARKETING-INTERACTIVE","description":"AI x tech x data: Mastering next-gen experiences","publisher":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization"},"alternateName":"DMA SG 2025","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/logo\/image\/","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/LHFMG.png","contentUrl":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/07\/LHFMG.png","width":696,"height":261,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.instagram.com\/marketinginteractive_sea\/","https:\/\/www.linkedin.com\/company\/4859773\/","https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q"]},{"@type":"Person","@id":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/#\/schema\/person\/982e3b633504ee6c03ad83da2d7892ee","name":"MIConferences","url":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/author\/booneyt\/"}]}},"_links":{"self":[{"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/posts\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/comments?post=2219"}],"version-history":[{"count":0,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/posts\/2219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/media?parent=2219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/categories?post=2219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-json\/wp\/v2\/tags?post=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}