{"id":2712,"date":"2020-08-13T14:06:22","date_gmt":"2020-08-13T06:06:22","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=2712"},"modified":"2020-08-13T15:37:33","modified_gmt":"2020-08-13T07:37:33","slug":"nicco-tan","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/nicco-tan\/","title":{"rendered":"Nicco Tan"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2020\/08\/Resorts-World-Genting_-Nicco-Tan.jpg” alt=”Resorts World Genting_ Nicco Tan speaking at Digital Marketing Asia 2020″ title_text=”Resorts World Genting_ Nicco Tan speaking at Digital Marketing Asia 2020″ admin_label=”Speakers photo” _builder_version=”4.5.1″ width=”70%” module_alignment=”center” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” text_text_color=”#000000″ header_3_font=”|600|||||||” header_3_text_color=”#ed1c24″ z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Dr Nicco Tan<\/h3>\n

Vice President Marketing
Resorts World Genting, Malaysia<\/strong> <\/p>\n

Dr. Nicco Tan is an expert in technology adoption models and has been researching the field for 13 years.\u00a0 His research focuses on understanding what it takes for an end-user to adopt a certain piece of technology. Built upon the latest theory on technology adoption, Dr. Nicco passionately speaks to business owners and senior leadership teams on how to maximise their tech investments. He is an electronics & communications engineer by profession and has extensive experience being the conduit between the business, the consumers and the IT department. He is currently serving as a Vice President for Marketing at Resorts World Genting and has been the key driver for the brand\u2019s digital transformation journey.<\/p>\n

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Speaker’s ProfileDr Nicco Tan Vice President MarketingResorts World Genting, Malaysia Dr. Nicco Tan is an expert in technology adoption models and has been researching the field for 13 years.\u00a0 His research focuses on understanding what it takes for an end-user to adopt a certain piece of technology. 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