{"id":3481,"date":"2020-09-11T10:10:18","date_gmt":"2020-09-11T02:10:18","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=3481"},"modified":"2020-09-11T14:33:57","modified_gmt":"2020-09-11T06:33:57","slug":"andrew-yeoh","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/andrew-yeoh\/","title":{"rendered":"Andrew Yeoh"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.3&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; 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header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<\/p>\n<h2>Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;2_5&#8243; 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header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#ed1c24&#8243; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; 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box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<\/p>\n<h3>Andrew Yeoh<\/h3>\n<p>Head of Marketing &amp; Innovation \u2013 Shopping Centre<br \/><strong>IKEA, SEA<\/strong><\/p>\n<p>Andrew\u00a0currently oversees all shopping centre marketing &amp; innovation strategies and initiatives for IKEA Southeast Asia. With over 17 years of experience across the client and agency spectrum.\u00a0Prior to IKEA, his professional experience includes marketing and strategy leadership roles at IBM, P&amp;G, Interbrand, Isobar and DDB.\u00a0He has worked with brands as diverse as IBM, Gillette, Pantene, SK-II, KFC, Uniqlo, BMW, Microsoft and Disney both locally and regionally in Malaysia and Australia. His passion lies in the intersection of brand experience, digital transformation, innovation and marketing communications. He holds an MBA specialising in marketing and strategy from the Melbourne Business School.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s ProfileAndrew Yeoh Head of Marketing &amp; Innovation \u2013 Shopping CentreIKEA, SEA Andrew\u00a0currently oversees all shopping centre marketing &amp; innovation strategies and initiatives for IKEA Southeast Asia. With over 17 years of experience across the client and agency spectrum.\u00a0Prior to IKEA, his professional experience includes marketing and strategy leadership roles at IBM, P&amp;G, Interbrand, Isobar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3481","post","type-post","status-publish","format-standard","hentry","category-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Andrew Yeoh - Digital Marketing Asia 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/andrew-yeoh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andrew Yeoh - Digital Marketing Asia 2025\" \/>\n<meta property=\"og:description\" content=\"Speaker&#039;s ProfileAndrew Yeoh Head of Marketing &amp; Innovation \u2013 Shopping CentreIKEA, SEA Andrew\u00a0currently oversees all shopping centre marketing &amp; innovation strategies and initiatives for IKEA Southeast Asia. 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