{"id":5008,"date":"2020-11-06T16:56:44","date_gmt":"2020-11-06T08:56:44","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=5008"},"modified":"2020-11-06T17:03:14","modified_gmt":"2020-11-06T09:03:14","slug":"basia-borysewic","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/basia-borysewic\/","title":{"rendered":"Basia Borysewic"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

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Basia Borysewicz<\/h3>\n

Marketing Director
Intel, JAPAC<\/strong><\/p>\n

Basia Borysewicz is responsible for leading marketing strategy and execution covering consumer through to enterprise customer segments across all routes to market.<\/p>\n

Prior to joining Intel, she led integrated marketing campaigns and go-to-market strategies to drive new customer acquisition, increase year on year license renewal sales, and digital media footprints for Adobe APAC.<\/p>\n

Basia has also performed in country, regional, and global roles during her 10 year\u2019s tenure at Dell Technologies, before joining Adobe. She covered a breadth of roles supporting Dell\u2019s IoT field marketing strategy, pipeline generation for direct, channel, distribution, resellers, and online sales via campaign and lead-gen programs.<\/p>\n

Basia holds a Master\u2019s degree in Marketing from the University of New South Wales, and a Bachelor\u2019s degree in Statistics and Demography from Macquarie University. She is also currently pursuing a Master\u2019s degree in Management from Harvard.<\/p>\n

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