{"id":5313,"date":"2020-11-23T16:12:02","date_gmt":"2020-11-23T08:12:02","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?p=5313"},"modified":"2020-11-23T16:15:42","modified_gmt":"2020-11-23T08:15:42","slug":"gina-kwong","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-asia\/gina-kwong\/","title":{"rendered":"Gina Kwong"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

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Gina Kwong<\/h3>\n

Senior User Acquisition Manager
Mobile Marketing, EA, US<\/strong><\/p>\n

Gina Kwong is a Senior User Acquisition Manager, Mobile Marketing at EA, leading social user acquisition focused on global growth for EA\u2019s mobile titles. She has experience across various verticals including online dating (Zoosk), social karaoke app (Smule), and mobile e-commerce (Wine.com). \u00a0<\/p>\n

Prior to joining EA, Gina was with Applovin\/Machine Zone \u2013 where she led growth strategies for high revenue grossing casual to midcore gaming titles. Her focus on cross collaboration, incremental global market growth, and creative testing automation were instrumental to performance efficiency.\u00a0<\/p>\n

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Speaker’s ProfileGina Kwong Senior User Acquisition ManagerMobile Marketing, EA, US Gina Kwong is a Senior User Acquisition Manager, Mobile Marketing at EA, leading social user acquisition focused on global growth for EA\u2019s mobile titles. 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