{"id":3512,"date":"2023-10-03T22:49:37","date_gmt":"2023-10-03T14:49:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=3512"},"modified":"2024-07-18T15:42:10","modified_gmt":"2024-07-18T07:42:10","slug":"agnes-lung","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/agnes-lung\/","title":{"rendered":"Agnes Lung"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2023 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;5057&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2023 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/Agnes-Lung-Portrait_edited.jpg&#8221; title_text=&#8221;Agnes Lung Portrait_edited&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Agnes Lung<\/h3>\n<h4>Group Chief Marketing &amp; Digital Officer<\/h4>\n<h5>Uni-China Group<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Agnes is an accomplished C-suite marketing &amp; business professional with over 25 years of experience in both retail industry and food &amp; beverage sector. She has proven successful achievements in terms of retail marketing and brand marketing.<\/p>\n<p>Agnes is currently the Group Chief Marketing &amp; Digital Officer of Uni-China Group.<\/p>\n<p>With over 30 years of history in Hong Kong, Uni-China Group is the city\u2019s leading fresh food wholesaler and retailer which boasts over 80 brands and 1,000 sales points. The company prides itself on providing high-quality products to its customers through its diverse range of brands which includes local fresh markets, supermarkets, farm produce, frozen food, F&amp;B chains etc. Uni-China Group operates over 30 local fresh markets with a strong commitment to modernisation and revitalisation. Its advanced and innovative management philosophy continues to shape Hong Kong\u2019s market culture for modern-day customers.<\/p>\n<p>Before joining Uni-China Group, Agnes was the Executive Director and Group Chief Marketing and Digital Officer at Tam Jai International Co. Ltd. Agnes was overseeing Hong Kong and international markets leveraging her in-depth knowledge in both business strategy and execution given her broad perspective in the industries accompanied by her work experience in both regional and local markets. Prior to Tam Jai International, Agnes was the Vice President at McDonald\u2019s Hong Kong and achieved various award-winning campaigns with record breaking sales performance.<\/p>\n<p>Having worked in marketing roles at international brands like LVMH Group, L\u2019Oreal Group, Shiseido HK &amp; PRC, DFS Group and Starbucks, she has also held senior management position at publicly listed companies in Hong Kong having been a Vice President at Sa Sa International Co Ltd and a General Manager (Marketing &amp; Branding) at Caf\u00e9 de Coral Holdings.<\/p>\n<p>Her versatile retail marketing expertise ranges from establishing and developing new brands and business opportunities to revamping problematic and ageing brands. Her marketing experience encompasses strategic planning, branding, marketing communication, digital marketing and innovation, mobile app development and digital CRM management, qualitative and quantitative research, public relations, event marketing, business development and so forth.<\/p>\n<p>Her efforts in in digital marketing and social media communication strategy has helped to augment sales opportunities and brand exposure. Her passion in digital transformation and solid experience from driving and leading data warehousing projects, formulating digital strategy and digital transformation glidepath to excellence in mobile app development and reward system design as well as relevant deployment combined with her strong business and execution abilities has been instrumental in both achieving business performance and brand building for the companies she has worked with.<\/p>\n<p>Finally, Agnes holds vital roles in various professional boards working with world-class and top notch professionals such as:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Executive Committee Member for IABHK empowered by HK Digital Marketing Association<\/li>\n<li>Executive Committee Member for Digital Marketing Community of HKMA (HK Marketing Association)<\/li>\n<li>Training Board Member for Vocational Training Board Council (Media and Communications) appointed by the HK Government Education Bureau<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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position=&#8221;Head of Brand &#038; Brand Partnerships, Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/Grace-Chan_Profile-Photo.jpg&#8221; admin_label=&#8221;HSBC Grace Chan&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ0MjAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>HSBC<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Cheuk Shum&#8221; position=&#8221;Managing Director, Head of Marketing, Wealth and Personal Banking&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/cheuk-shum.jpg&#8221; 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position=&#8221;Director, Digital \u2013 Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Ben-Chow.jpeg&#8221; admin_label=&#8221;Hyatt Hotels Corporation&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMjkifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Hyatt Hotels Corporation[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jag Sharma&#8221; position=&#8221;Head of Social Media \u2013 APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/Jag-pic.jpg&#8221; admin_label=&#8221;Kaspersky Labs&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NzIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Kaspersky Labs[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Vincent Leung&#8221; position=&#8221;Global Head of Digital Brand Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Vincent-Leung.jpg&#8221; admin_label=&#8221;Lenzing Group&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MDQifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Lenzing Group[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Leo Lau&#8221; position=&#8221;Director, MarTech Lead Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Leo-Lau.jpg&#8221; admin_label=&#8221;Manulife Asia&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4ODIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Manulife Asia[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;members-grid mobile-2-columns&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Melvin Chng&#8221; position=&#8221;Enterprise Sales Area Director, Greater China&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/Melvin-Chng-img.png&#8221; admin_label=&#8221;Meltwater&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzOTMifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Meltwater<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Nikhil Rao&#8221; position=&#8221;VP of Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/Nikhil-Rao.png&#8221; admin_label=&#8221;Mondelez&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMxNDIifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Mondelez International<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jeffrey Hau&#8221; position=&#8221; Co-Founder &#038; CEO &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/Jeffrey-Hau.jpg&#8221; admin_label=&#8221;PRIZM Group&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3MzgifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>PRIZM Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jacqueline Choi&#8221; position=&#8221;Head of Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/09\/Jacqueline-Choi.jpg&#8221; admin_label=&#8221;Prudential Hong Kong Limited&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMyNTMifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Prudential Hong Kong Limited[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;members-grid mobile-2-columns&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Philip Chau&#8221; position=&#8221;Vice President, Group Head of Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Philip-Chau-Headshot-1.png&#8221; admin_label=&#8221;Regal Hotels International&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMjAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Regal Hotels International<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Danny Ho Wing Fi&#8221; position=&#8221;Chief Financial Officer&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/Danny-Ho-img.png&#8221; admin_label=&#8221;Sa Sa International Holdings Ltd&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4NDQifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]Sa Sa International Holdings Ltd[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ray Chan&#8221; position=&#8221;Global Creative Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/raychan_profile_colour.jpg&#8221; admin_label=&#8221;Schneider Electric&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODcifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Schneider Electric<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Daniel Koo&#8221; position=&#8221;AVP, Digital Platforms&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Daniel-Koo.jpg&#8221; admin_label=&#8221;Shangri-La Group&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDkifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Shangri-La Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; 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