{"id":4151,"date":"2023-10-10T18:09:23","date_gmt":"2023-10-10T10:09:23","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=4151"},"modified":"2024-07-18T15:31:00","modified_gmt":"2024-07-18T07:31:00","slug":"kestrel-lee","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/kestrel-lee\/","title":{"rendered":"Kestrel Lee"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2023 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;5057&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2023 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/Kestrel-Lee.jpg&#8221; title_text=&#8221;Kestrel Lee&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Kestrel Lee<\/h3>\n<h4>Integrated Solutions, China Creative Lead<\/h4>\n<h5>Dentsu China<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>With over 20 years of advertising experience, Kestrel Lee is a Creative and Technological leader in AI, New Retail, social media, e-commerce, integrated and digital marketing.<\/p>\n<p>Starting out as a copywriter in Singapore, he made his mark at digital-led integrated agencies such as Arc Worldwide\/Leo Burnett, FCBi, TBWA\/Tequila, Sapient and ZENO\/Edelman for clients such as Mars, Unilever, L\u2019Oreal, HP, Apple, Microsoft, adidas, Volvo, Air New Zealand etc.<\/p>\n<p>Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor\/trainer to brands like Unilever, LVMH and L\u2019Oreal Paris in China and Asia.<\/p>\n<p>Recognized by Campaign Asia Pacific Digital A-list for ecommerce, he is also a sought-after consultant for emerging media, new technology, AI, metaverse and gaming engagement, Onlineto-Offline New Retail, social media and e-commerce transformation. He was also a key masterclass trainer with MARKETING-INTERACTIVE for the region for digital innovations.<\/p>\n<p>\u201cOur work in China will drive innovation all over the world. Just glad to be part of this revolution,\u201d he states.<\/p>\n<p>Currently Kestrel is also heavily involved in inbound and outbound marketing for brands coming into China and Chinese brands going overseas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2023 View other speakers&#8217; profile&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;1858&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; 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position=&#8221;Global Head of Digital Brand Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Vincent-Leung.jpg&#8221; admin_label=&#8221;Lenzing Group&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MDQifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]Lenzing Group[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Leo Lau&#8221; position=&#8221;Director, MarTech Lead Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Leo-Lau.jpg&#8221; admin_label=&#8221;Manulife Asia&#8221; 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_builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Philip Chau&#8221; position=&#8221;Vice President, Group Head of Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Philip-Chau-Headshot-1.png&#8221; admin_label=&#8221;Regal Hotels International&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMjAifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Regal Hotels International<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Danny Ho Wing Fi&#8221; position=&#8221;Chief Financial Officer&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/Danny-Ho-img.png&#8221; admin_label=&#8221;Sa Sa International Holdings Ltd&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4NDQifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221;]Sa Sa International Holdings Ltd[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ray Chan&#8221; position=&#8221;Global Creative Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/10\/raychan_profile_colour.jpg&#8221; admin_label=&#8221;Schneider Electric&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODcifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Schneider Electric<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Daniel Koo&#8221; position=&#8221;AVP, Digital Platforms&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2023\/08\/Daniel-Koo.jpg&#8221; admin_label=&#8221;Shangri-La Group&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDkifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>Shangri-La Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;members-grid mobile-2-columns&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;90%&#8221; max_width=&#8221;1280px&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Michelle Law&#8221; 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