{"id":5427,"date":"2024-08-01T14:11:26","date_gmt":"2024-08-01T06:11:26","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=5427"},"modified":"2024-08-01T14:12:20","modified_gmt":"2024-08-01T06:12:20","slug":"alex-lee","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/alex-lee\/","title":{"rendered":"Alex Lee"},"content":{"rendered":"

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2024 Speaker’s Profile<\/strong><\/h2>\n

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Alex Lee<\/h3>\n

Group Head of Digital and Data Analytics<\/h4>\n

Uni-China Group<\/h5>\n

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Alex Lee is currently the Group Head of Digital and Data Analytics at Uni-China Group, the city\u2019s leading fresh food wholesaler and retailer which boasts over 80 brands and 1,000 sales points. A firm believer in the power of data, he is adept at data-driven digital strategy planning, yield optimization across digital platforms to maximize gross profit and has conducted Google Analytics trainings for business users. Formerly the team lead for digital analytics at Esprit where he oversaw MarTech and performance marketing on a global scale helping reverse the ongoing decline in sales, he has also worked at several agencies on behalf of brand-side clients such as HSBC, Colgate-Palmolive, Cathay Pacific, Galaxy Entertainment Group, FWD Insurance, Danone and Philips Electronics.<\/p>\n

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View other speakers’ profile<\/h3>\n

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L\u2019Occitane<\/p>\n

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2024 Speaker’s ProfileAlex Lee Group Head of Digital and Data Analytics Uni-China GroupAlex Lee is currently the Group Head of Digital and Data Analytics at Uni-China Group, the city\u2019s leading fresh food wholesaler and retailer which boasts over 80 brands and 1,000 sales points. A firm believer in the power of data, he is adept […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5427","post","type-post","status-publish","format-standard","hentry","category-2024-speakers"],"yoast_head":"\n2024 Speakers - Alex Lee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-hk\/alex-lee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Speakers - Alex Lee\" \/>\n<meta property=\"og:description\" content=\"2024 Speaker's ProfileAlex Lee Group Head of Digital and Data Analytics Uni-China GroupAlex Lee is currently the Group Head of Digital and Data Analytics at Uni-China Group, the city\u2019s leading fresh food wholesaler and retailer which boasts over 80 brands and 1,000 sales points. 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