2024 Speaker's Profile

Axiata_Fernie Jasmine

Emmanuel Cruz

E-Commerce Lead

Mondelēz International Philippines

Emmanuel Cruz is the E-Commerce Lead of Mondelēz Philippines responsible for accelerating online penetration of snacks in the Philippines. He has 15 years of regional and local experience in e-commerce, digital marketing, brand management and commercial operations from multinational FMCGs – Unilever, Bayer Consumer Health and Wyeth Nutrition. He holds a bachelor’s degree in management engineering from Ateneo de Manila University, of which he is currently a part-time faculty teaching Digital Marketing at the John Gokongwei School of Management.