{"id":25674,"date":"2024-03-01T15:37:37","date_gmt":"2024-03-01T07:37:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?page_id=25674"},"modified":"2026-01-20T17:34:24","modified_gmt":"2026-01-20T10:34:24","slug":"agenda","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/digital-marketing-th\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” bottom_divider_style=”mountains” bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

18 March 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=” first-rows-max last-section agenda ” _builder_version=”4.16″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking and registration\u202f\u202f ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Networking and registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]8:50 AM<\/strong>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening Remarks” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening Remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM ” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

[Opening keynote]<\/strong><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Breaking the genius gridlock of AI \u2013 thrive or die: How to become AI-first” admin_label=”Breaking the genius gridlock of AI \u2013 thrive or die: How to become AI-first” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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  • Your biggest competitor\u00a0<\/span><\/span>doesn\u2019t<\/span>\u00a0<\/span>exist yet: How AI agents and their creators are disrupting industries and reshaping careers\u2014and how to stay ahead of the curve<\/span>.<\/span><\/span><\/li>\n
  • Breaking through the AI gridlock by moving into experimentation and building AI for productivity and competitive advantage<\/span>.<\/span><\/span><\/li>\n
  • Practical steps to becoming AI-first, with actionable strategies and real-world examples for becoming AI-empowered<\/span>.<\/span><\/span><\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>
    \n[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9.30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    9.30 AM<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][Case study]<\/strong>[\/et_pb_text][et_pb_toggle title=”Beyond automation: Orchestrating next-gen campaigns with AI at scale” admin_label=”Beyond automation: Orchestrating next-gen campaigns with AI at scale” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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    • Reimagining campaign workflows by embedding generative AI into creative and media processes to fuse speed with originality.<\/li>\n
    • Unifying fragmented ecosystems by synchronising data and assets across platforms and channels for a coherent cross-journey execution.<\/li>\n
    • Designing adaptive architectures that respond to active signals, and reshaping content and sequencing from impression to conversion.<\/li>\n<\/ul>\n

      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:00 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][Panel discussion]<\/strong>[\/et_pb_text][et_pb_toggle title=”The human algorithm: Redefining personalisation with AI and authenticity ” admin_label=”The human algorithm: Redefining personalisation with AI and authenticity ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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      • Moving beyond generic targeting to deliver real-time, context-aware personalisation, that adapts to cultural nuances and individual behaviours.<\/li>\n
      • Integrating AI precision with human insights and emotional resonance, ensuring authenticity in every interaction.<\/li>\n
      • Orchestrating AI-enabled personalised journeys across platforms to deliver seamless and cohesive experiences that build enduring trust and loyalty.<\/li>\n<\/ul>\n

        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:30 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Networking break<\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        11:00 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

        [Case study]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_toggle title=”Mind the gap: Closing data blind spots in a post-cookie era” admin_label=”Mind the gap: Closing data blind spots in a post-cookie era” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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        • Breaking down silos to connect customer, campaign, and commerce data into a single source of truth.<\/li>\n
        • Owning the gaps: Addressing signal loss from cookie deprecation and fragmented data streams by doubling down on first-party data and privacy-first collection models.<\/li>\n
        • Translating unified insights into real-time analytics that sharpen performance, fuel predictive modelling, and inform long-term growth strategies at scale.<\/li>\n<\/ul>\n

          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          11:30 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          [Case study]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=”Decoding tomorrow: Elevating CX with predictive intelligence” admin_label=”Decoding tomorrow: Elevating CX with predictive intelligence” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            \n
          • Unlocking consumer intent by blending purchase history with localised SEO insights and browsing behaviours to fuel hyper-personalised engagement.<\/li>\n
          • Transforming the experience into conversions by mapping intent to action in real time and reducing friction across touchpoints.<\/li>\n
          • Harnessing predictive intelligence to anticipate needs and detect shifting behaviours, enabling marketers to stay two steps ahead of consumers.<\/li>\n<\/ul>\n

            [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]12:00 PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            [Panel discussion]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=”Omni in motion: Crafting seamless O2O journeys for Thailand\u2019s connected consumer” admin_label=”Omni in motion: Crafting seamless O2O journeys for Thailand\u2019s connected consumer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              \n
            • Tracing the shift from multichannel to true omnichannel in Thailand, where physical retail, social commerce, and digital platforms converge to create unified, O2O-driven experiences.<\/li>\n
            • Examining how LINE, TikTok Shop, and mobile-first ecosystems are powering cohesive experiences across discovery, engagement, and conversion.<\/li>\n
            • Exploring innovative O2O engagement models that foster loyalty and advocacy in a nation where consumers shop, share, and spend seamlessly across channels.<\/li>\n<\/ul>\n

              [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]12:30 PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Networking lunch <\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              1:30 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              [Case study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Retail reimagined live: Capturing Thailand\u2019s mobile-first market from stream to sale” admin_label=”Retail reimagined live: Capturing Thailand\u2019s mobile-first market from stream to sale” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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              • Captivating audiences through immersive and interactive live-stream experiences optimised for mobile viewing, discovery, and instant purchase.<\/span><\/span><\/li>\n
              • Leveraging real-time engagement tools and AI-driven product recommendations to convert casual scrollers into loyal shoppers.<\/span><\/span><\/li>\n
              • Embedding live commerce seamlessly into existing e-commerce, social, and martech stacks to deliver frictionless mobile journeys \u2013 <\/span><\/span>from first click to checkout<\/span><\/span>.<\/span><\/span> <\/span><\/li>\n<\/ul>\n

                [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM ” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                2:00 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power hour \u202f ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Power hour \u202f <\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.<\/p>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_toggle title=”Loyalty beyond the price point: Can value be the new reality?” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”Loyalty beyond the price point: Can value be the new reality?” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

                  \n
                • Understanding the shifting consumer expectations from transactional points systems to integrated, value-driven ecosystems.<\/li>\n
                • Exploring how subscription-based models are becoming the new loyalty tier, offering predictability, exclusivity, and everyday relevance that keep brands top-of-mind.<\/li>\n
                • From instant gratification to long-term equity: Pairing real-time rewards with storytelling to turn short-term engagement into lasting loyalty.<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                  [Case study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_toggle title=”Shop the feed: Unlocking the creator-to-commerce economy” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”Shop the feed: Unlocking the creator-to-commerce economy” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” custom_padding=”6px|||||” global_colors_info=”{}”]<\/p>\n

                    \n
                  • Showcasing<\/span> how social storefronts on TikTok, LINE, and Facebook are transforming feeds into full-funnel retail ecosystems, where discovery and purchase converge.<\/span><\/li>\n
                  • Demonstrating how influencer-led campaigns and UGC activations drive both upper-funnel reach and lower-funnel conversions by <\/span>leveraging<\/span> trust and authenticity at scale.<\/span><\/li>\n
                  • Measuring what matters: Using analytics from clickstream tracking to attribution modelling to optimise content performance and ROI across platforms.<\/span><\/span><\/li>\n<\/ul>\n

                    [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                    [Case study]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_toggle title=”The new wave of retail media: Programmatic DOOH, CTV, and the future of targeting” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”The new wave of retail media: Programmatic DOOH, CTV, and the future of targeting” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

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                    • Unpacking how DOOH and CTV are leveraging data and advanced analytics to deliver more efficient, performance-driven targeting in real time.<\/li>\n
                    • Creative convergence: Reinventing ad formats with interactivity and mobile integration to transform passive impressions into active consumer engagement.<\/li>\n
                    • Blending CTV and DOOH together with linear TV and digital touchpoints to build connected journeys and measurable impact across the full funnel.<\/li>\n<\/ul>\n

                      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM ” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]3:00 PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break\u202f ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      Networking break<\/h4>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]3:30 PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][Case study]<\/strong>
                      \n[\/et_pb_text][et_pb_toggle title=”The ROI refresh: From performance metrics to lasting brand equity” admin_label=”The ROI refresh: From performance metrics to lasting brand equity” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        \n
                      • Challenging traditional ROI frameworks that fail to capture brand value, customer lifetime impact, and the equity built through long-term engagement.<\/li>\n
                      • Revealing real growth potential by tackling ineffective ad spend, missed testing, and outdated segmentation.<\/li>\n
                      • Reframing ROI to balance short-term wins with long-term growth \u2013 measuring not just conversions, but the trust, loyalty, and relationships that sustain a brand.<\/li>\n<\/ul>\n

                        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]4:00 PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                        [Panel discussion]<\/strong><\/p>\n

                        [\/et_pb_text][et_pb_toggle title=”From guardrails to growth: Leading the next era of tech-driven marketing” admin_label=”From guardrails to growth: Leading the next era of tech-driven marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          \n
                        • Reimagining the marketing journey where discovery, engagement, conversion, and loyalty are fluid, adaptive, and powered by intelligence end-to-end.<\/li>\n
                        • Architecting AI strategies: From experimentation to enterprise-wide transformation, rewriting how leadership embeds AI into an organisation\u2019s DNA.<\/li>\n
                        • Maintaining consumer trust through the establishment of ethical guardrails that keep AI integration and emerging tech responsible, compliant, and transparent.<\/li>\n<\/ul>\n

                          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]4:30PM <\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference\u202f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          End of conference<\/h4>\n

                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”Download the brochure now!” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Agenda 18 March 20268:00 AMNetworking and registration 8:50 AM Opening Remarks 9:00 AM [Opening keynote] Your biggest competitor\u00a0doesn\u2019t\u00a0exist yet: How AI agents and their creators are disrupting industries and reshaping careers\u2014and how to stay ahead of the curve. Breaking through the AI gridlock by moving into experimentation and building AI for productivity and competitive advantage. 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