In 2025, marketers in Singapore and across Asia are grappling with a critical challenge: delivering highly personalised experiences to customers who expect them. Globally, a massive 71% of consumers demand this level of personalisation. This requires a complex mix of creativity and data. Specifically, building customer loyalty is becoming increasingly vital, with loyalty programmes in Singapore alone projected to grow by 14.4% annually, reaching US$501.5 million in 2025.

This hyper-personalisation trend, fuelled by AI and advanced analytics, is accelerating across the Asia-Pacific region. Furthermore, customers who interact with brands across multiple platforms show 1.6x higher lifetime value, making unified, omnichannel strategies essential.

Grow with Braze Singapore 2025 is your strategic guide to navigating these complexities. Discover how top-performing brands achieve up to 59% higher engagement and 74% more purchases per user through sophisticated customer engagement strategies. Gain actionable insights on unifying your marketing technology stack, implementing AI-powered personalisation, and creating seamless omnichannel experiences that drive measurable results.

Why Attend:

• Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.
• Experience innovative, hands-on demonstrations of the latest advancements in AI-powered engagement and cross-channel campaign orchestration.
• Network and foster valuable connections with peers and industry innovators.
• Discover strategies to overcome the challenges of siloed data and fragmented channels.
• Learn how to achieve significant increases in customer engagement and purchase rates.