{"id":9165,"date":"2022-07-28T20:16:34","date_gmt":"2022-07-28T12:16:34","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/tradedesk\/?page_id=4"},"modified":"2025-05-21T12:13:04","modified_gmt":"2025-05-21T12:13:04","slug":"homepage","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/","title":{"rendered":"Grow with Braze"},"content":{"rendered":"

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27 February 2024<\/strong>
10:00am – 1:30pm (GMT+8)<\/strong>
Parkroyal Collection Kuala Lumpur<\/strong>
(COLLECTION Ballroom, Level 2)<\/span><\/h1>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Supported by<\/strong>
\"\"<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/gwb-kl\/wp-content\/uploads\/sites\/58\/2025\/01\/BigMarkerCTA2.png” title_text=”BigMarkerCTA2_Mouse Over” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” align=”center” disabled_on=”off|off|off” admin_label=”REGISTER NOW” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” width=”80%” max_width=”300px” custom_margin=”30px||40px||false|false” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/devconferences.marketing-interactive.com\/gwb-kl\/wp-content\/uploads\/sites\/58\/2025\/01\/BigMarkerCTA2_Mouse-Over.png”][\/et_pb_image][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/05\/BigMarker-1920x1080_MI-2.png” title_text=”BigMarker 1920x1080_MI 2″ align=”center” src_tablet=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/BigMarker-1920x1080_MI.png” src_phone=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/05\/BigMarker-1920x1080_MI-2.png” src_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” max_width=”70%” max_width_tablet=”70%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-16px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”40px||40px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”][et_pb_text admin_label=”About the event” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

In 2025, marketers in Singapore and across Asia are grappling with a critical challenge: delivering highly personalised experiences to customers who expect them. Globally, a massive 71% of consumers demand this level of personalisation. This requires a complex mix of creativity and data. Specifically, building customer loyalty is becoming increasingly vital, with loyalty programmes in Singapore alone projected to grow by 14.4% annually, reaching US$501.5 million in 2025.<\/p>\n

This hyper-personalisation trend, fuelled by AI and advanced analytics, is accelerating across the Asia-Pacific region. Furthermore, customers who interact with brands across multiple platforms show 1.6x higher lifetime value, making unified, omnichannel strategies essential.<\/p>\n

Grow with Braze Singapore 2025 is your strategic guide to navigating these complexities. Discover how top-performing brands achieve up to 59% higher engagement and 74% more purchases per user through sophisticated customer engagement strategies. Gain actionable insights on unifying your marketing technology stack, implementing AI-powered personalisation, and creating seamless omnichannel experiences that drive measurable results.<\/p>\n

Why Attend:<\/p>\n

    \n
  • Gain actionable insights from marketing and CX leaders on leveraging AI, personalisation, and unified data to drive business outcomes.<\/li>\n
  • Experience innovative, hands-on demonstrations of the latest advancements in AI-powered engagement and cross-channel campaign orchestration.<\/li>\n
  • Network and foster valuable connections with peers and industry innovators.<\/li>\n
  • Discover strategies to overcome the challenges of siloed data and fragmented channels.<\/li>\n
  • Learn how to achieve significant increases in customer engagement and purchase rates.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Speakers” module_id=”speakers” module_class=”color1-box” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n

    SPEAKERS<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width_last_edited=”off|desktop” module_alignment=”center” custom_padding=”||3px|||” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Leroy Chua” position=”Senior Director, Digital and Loyalty Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Leroy-Chua_Photo.jpeg” disabled_on=”off|off|off” admin_label=”The Coffee Bean & Tea Leaf” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]The Coffee Bean & Tea Leaf<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Paustina Chou” position=”GM, Product Development” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Paustina-Chou_Photo.jpg” disabled_on=”off|off|off” admin_label=”sgCarMart” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Sgcarmart<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jarrett Wong” position=”Head of Martech and Mobile Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Jarrett-Wong_Photo.jpeg” disabled_on=”off|off|off” admin_label=”Sephora SEA – Jarrett Wong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Sephora SEA<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Neo Weiqi” position=”Martech & Customer Engagement Specialist” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/05\/Neo-Weiqi_Photo-img.jpg” disabled_on=”off|off|off” admin_label=”Sephora SEA – Neo Weiqi” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Sephora SEA<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jodie Lam” position=”VP of Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Jodie-Lam_ShopBack.jpg” disabled_on=”off|off|off” admin_label=”ShopBack” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    ShopBack<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chen Peng” position=”Chief Executive Officer” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Chen-Peng_Photo.jpg” disabled_on=”off|off|off” admin_label=”minden.ai – Chen Peng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    minden.ai<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shaun Au Yong” position=”Director, Data, Marketing Effectiveness & Marketing Automation, Digital Analytics” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Shaun-Au-Yong_Image.jpeg” disabled_on=”off|off|off” admin_label=”Merkle Singapore – Shaun Au Yong” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Merkle Singapore<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yang Yang” position=”Regional Vice President – Solution Engineering APJ specialists & Partners” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/05\/Yang-Yang_Photo.jpg” disabled_on=”off|off|off” admin_label=”Snowflake – Angela Koh” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Snowflake<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shahid Nizami” position=”VP, APAC and GCC” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-kl\/wp-content\/uploads\/sites\/58\/2025\/01\/Shahid.png” disabled_on=”off|off|off” admin_label=”Braze – Shahid Nizami” module_class=”divioverlay-12126″ _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sam Meyer” position=”Area Vice President, Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Sam-Meyer_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Samuel Meyer” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gerald Tjan” position=”APAC Commercial Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Gerald-Tjan_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Gerald Tjan” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Scott Doughty” position=”Senior Director, Commercial Partnerships” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Scott-Doughty_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Scott Doughty” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Henry Roberto” position=”Solutions Consultant” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Henry-Roberto_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Henry Roberto” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=” Why should YOU join?” module_class=” bg-white box-img blurb-version-1 ” _builder_version=”4.16″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Why you should join?<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” module_class=”blurbs-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Understand the challenges from real life situations and discover workable solutions” image=”https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/5.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Network with like-minded practitioners from the industry ” image=”https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/6.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Expand your knowledge; be updated with issues and trends of today” image=”https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/7.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Fun, educational and engaging” image=”https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/8.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”AGENDA” module_class=”color3-box” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

    AGENDA<\/h3>\n

    22 May 2025<\/strong>
    09:00am – 01:30pm GMT+8
    Venue: CHIJMES Hall
    (30 Victoria Street @ Level 1)<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Agenda” module_id=”agenda” module_class=”bg-white” _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_countdown_timer date_time=”2025-05-22 09:00″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color=”off” global_colors_info=”{}”][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    9:00<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Registration” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||9px|||” global_colors_info=”{}”]<\/p>\n

    Registration<\/h4>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    10:00<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”OPENING ADDRESS” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    OPENING ADDRESS<\/h3>\n

    [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Speaker:<\/strong><\/p>\n

    [\/et_pb_text][et_pb_team_member name=”Shahid Nizami” position=”VP, APAC and GCC” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-kl\/wp-content\/uploads\/sites\/58\/2025\/01\/Shahid.png” disabled_on=”off|off|off” admin_label=”Braze – Shahid Nizami” module_class=”divioverlay-12126″ _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:05″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||1px||false|false” global_colors_info=”{}”]<\/p>\n

    10:05<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”PANEL DISCUSSION ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    PANEL DISCUSSION: ENGAGING THE ALWAYS-ON CONSUMER<\/h3>\n

    This panel discussion brings together 3 Singapore customer engagement pioneers: Chen Peng of Minden.ai’s yuu Rewards Club, Paustina Chou of Sgcarmart and Jodie Lam, VP of marketing, ShopBack . They’ll explore effective strategies for connecting with today’s constantly connected consumers through loyalty programs and automotive retail. The conversation will uncover practical approaches to building seamless, personalised experiences across multiple channels while emphasizing mobile-first engagement.<\/p>\n

    Attendees will gain insights on crafting cohesive experiences, developing direct engagement strategies that balance personalisation with relevance, and integrating data to break down organisational silos – all focused on creating unified customer journeys that drive meaningful business results.<\/p>\n

    [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speakers:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Speakers:<\/strong><\/p>\n

    [\/et_pb_text][et_pb_team_member name=”Paustina Chou” position=”GM, Product Development” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Paustina-Chou_Photo.jpg” disabled_on=”off|off|off” admin_label=”sgCarMart” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Sgcarmart<\/strong><\/p>\n

    [\/et_pb_team_member][et_pb_team_member name=”Chen Peng” position=”Chief Executive Officer” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Chen-Peng_Photo.jpg” disabled_on=”off|off|off” admin_label=”minden.ai – Chen Peng” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    minden.ai<\/strong><\/p>\n

    [\/et_pb_team_member][et_pb_team_member name=”Jodie Lam” position=”VP of Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/03\/Jodie-Lam_ShopBack.jpg” disabled_on=”off|off|off” admin_label=”The Coffee Bean & Tea Leaf” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    ShopBack<\/strong><\/p>\n

    [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Moderator:<\/strong><\/p>\n

    [\/et_pb_text][et_pb_team_member name=”Shahid Nizami” position=”VP, APAC and GCC” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-kl\/wp-content\/uploads\/sites\/58\/2025\/01\/Shahid.png” disabled_on=”off|off|off” admin_label=”Braze – Shahid Nizami” module_class=”divioverlay-12126″ _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:20″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    10:35<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=” FINDINGS FROM BRAZE’S ANNUAL CUSTOMER ENGAGEMENT REPORT” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    FINDINGS FROM BRAZE’S ANNUAL CUSTOMER ENGAGEMENT REPORT<\/h3>\n

    [\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Speaker:<\/strong><\/p>\n

    [\/et_pb_text][et_pb_team_member name=”Sam Meyer” position=”Area Vice President, Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/gwb-sg\/wp-content\/uploads\/sites\/60\/2025\/04\/Sam-Meyer_Photo.jpg” disabled_on=”off|off|off” admin_label=”Braze – Samuel Meyer” _builder_version=”4.27.0″ custom_padding=”||4px|||” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

    Braze<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:55″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

    10:55<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”FIRESIDE CHAT: BUILDING TRUST AND LOYALTY THROUGH DATA” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    FIRESIDE CHAT: BUILDING TRUST AND LOYALTY THROUGH DATA<\/h3>\n

    Learn how to transform customer data into meaningful relationships and lasting loyalty. Sessions focus on practical strategies for using data responsibly to create personalised experiences that drive customer retention and business growth.<\/p>\n