{"id":9529,"date":"2022-07-28T20:16:34","date_gmt":"2022-07-28T20:16:34","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/tradedesk\/?page_id=4"},"modified":"2024-11-04T07:59:05","modified_gmt":"2024-11-04T07:59:05","slug":"homepage","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/msa-sg\/","title":{"rendered":"Microsoft Advertising Connect: The Future of Connected Advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;top&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; background_image_tablet=&#8221;https:\/\/devconferences.marketing-interactive.com\/new-era\/wp-content\/uploads\/sites\/46\/2023\/07\/Hero-Image-New.jpg&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;off&#8221; custom_css_main_element=&#8221;background-size: auto 100% !important;&#8221; 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At &#8220;Microsoft Advertising Connect&#8221; powered by Microsoft Advertising and InMobi, we will explore how to master the art of crafting impactful, tailored ad experiences that resonate with the modern consumer.<br \/>Join us for an immersive program where you will:<\/p>\n<ul>\n<li><strong>Gain insights from industry pioneers:<\/strong> Hear from award-winning brands and learn Microsoft Advertising\u2019s vision.<\/li>\n<li><strong>Experience interactive sessions:<\/strong> Witness cutting-edge AI technologies in action.<\/li>\n<li><strong>Connect and collaborate:<\/strong> Network with leading brands and industry experts.<\/li>\n<li><strong>Tackle real-world advertising challenges:<\/strong> Explore solutions and craft strategies for success.<\/li>\n<li><strong>Embrace the future:<\/strong> Understand emerging tech trends and develop omnichannel strategies.<\/li>\n<\/ul>\n<p>Featuring leading marketing and tech professionals from across the region, this is one opportunity you do not want to miss!<\/p>\n<p>Note: Priority will be given to manager-level roles and above. You will receive an official update regarding your invite within 48 hours of registering interest.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speakers&#8221; module_id=&#8221;speakers&#8221; module_class=&#8221;bg-white&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center;\">Speakers<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; 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position=&#8221;Editor-In-Chief&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/new-era\/wp-content\/uploads\/sites\/46\/2023\/08\/REZ_v1.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Rezwana Manjur&#8221; module_class=&#8221;divioverlay-9555&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9563&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221; Why should YOU join?&#8221; module_class=&#8221; bg-white box-img blurb-version-1 &#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h3 style=\"text-align: center\" class=\"h1\">Why you should join?<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;blurbs-grid&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Understand the challenges from real life situations and discover workable solutions&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/5.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Network with lik<br \/>\ne-minded practitioners from the industry &#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/6.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Expand your knowledge; be updated with issues and trends of today&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/7.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Fun, educational and engaging&#8221; image=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/08\/8.png&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;AGENDA&#8221; module_class=&#8221; color5-box &#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center;\">AGENDA<\/h3>\n<p style=\"text-align: center;\"><strong>6 November 2024<\/strong><br \/>9:00am \u2013 12:00pm SGT<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Agenda&#8221; module_id=&#8221;agenda&#8221; module_class=&#8221;bg-white box-img &#8221; _builder_version=&#8221;4.9.2&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_countdown_timer date_time=&#8221;2024-11-06 09:00&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color=&#8221;off&#8221;][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;09:00&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>09:00<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Registration&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;09:25&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>09:25<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Opening&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Opening<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;09:30&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>09:30<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Keynote: Come for the conversations, stay for the partnership&#8221; admin_label=&#8221;Keynote: Come for the conversations, stay for the partnership&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]Explore how Microsoft Advertising is leveraging Gen-AI and strategic partnerships to pioneer the future of advertising. From its early days as a search-focused platform to its current omnichannel, multi-format capabilities, witness the evolution that is setting the stage for a new era of AI-powered advertising innovation.[\/et_pb_toggle][et_pb_team_member name=&#8221;Nick Seckold&#8221; position=&#8221;Regional Vice President, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/new-era\/wp-content\/uploads\/sites\/46\/2023\/07\/Nick-Seckold.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Nick Seckold&#8221; module_class=&#8221;divioverlay-9553&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9561&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>Microsoft Advertising<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;10:00&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<strong>10:00<\/strong>[\/et_pb_text][et_pb_toggle title=&#8221;YOUR STORY, EVERY MOMENT: PERSONALIZING THE CUSTOMER JOURNEY&#8221; admin_label=&#8221;YOUR STORY, EVERY MOMENT: PERSONALIZING THE CUSTOMER JOURNEY&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Capturing the attention of a changing audience is hard, as anyone who works in advertising knows. Discover how Microsoft Advertising is reimagining audience engagement amid an ever-changing digital landscape. This session covers our storytelling capabilities, audience reach, and innovations in driving outcomes across formats and channels.<\/p>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Reena Mishra&#8221; position=&#8221;Senior Partner Sales Executive, India &#038; SEA &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Reena-Mishra-img.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Reena Mishra&#8221; module_class=&#8221;divioverlay-9552&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9562&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>Microsoft Advertising<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;10:20&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>10:20<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Panel Discussion: AI in Advertising \u2013 Revolution or Evolution?&#8221; admin_label=&#8221;Panel Discussion: AI in Advertising \u2013 Revolution or Evolution?&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Artificial intelligence is rapidly transforming the advertising landscape. But is this a radical revolution or a natural evolution? Join our expert panel as they debate the impact of AI on creativity, targeting, measurement, and the future of the industry.<\/p>\n<p>[\/et_pb_toggle][et_pb_text admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-In-Chief&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/new-era\/wp-content\/uploads\/sites\/46\/2023\/08\/REZ_v1.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Rezwana Manjur&#8221; module_class=&#8221;divioverlay-9555&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9563&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text admin_label=&#8221;Panelists:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>Panelists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Julien Dahmoun&#8221; position=&#8221;Head of Social &#038; Digital Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Julien-Dahmoun_Photo.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;StarHub &#8211; Julien Dahmoun&#8221; module_class=&#8221;divioverlay-9840&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9851&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>StarHub<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Jayss Rajoo&#8221; position=&#8221;Director of Marketing and Food Innovation&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Pizza-Hut-Singapore_Jayss-Rajoo.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Pizza Hut &#8211; Jayss Rajoo&#8221; module_class=&#8221;divioverlay-9644&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9650&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>Pizza Hut<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Kabeer Chaudhary&#8221; position=&#8221;Global CEO&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Kabeer-Chaudhary_img.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;M&#038;C Saatchi Performance &#8211; Kabeer Chaudhary&#8221; module_class=&#8221;divioverlay-9705&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9711&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>M&#038;C Saatchi Performance<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Rohit Dosi&#8221; position=&#8221;VP &#038; GM \u2013 Strategic Revenue Partnerships&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Rohit-Dosi_img.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Rohit Dosi &#8211; InMobi Advertising&#8221; module_class=&#8221;divioverlay-9830&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9852&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>InMobi Advertising<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;10:55&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>10:55<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Networking Break&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Networking Break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;11:10&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>11:10<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Fireside Chat: From Clicks to Conversions&#8221; admin_label=&#8221;Fireside Chat: From Clicks to Conversions&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Behind every successful advertising campaign is a compelling story. Join our fireside chat as industry leaders share their personal experiences with Microsoft Advertising, revealing the strategies, tactics, and lessons learned along the way.<\/p>\n<p>[\/et_pb_toggle][et_pb_text admin_label=&#8221;Featuring:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;]<strong>Featuring:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Josh Gallagher&#8221; position=&#8221;Client President Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/11\/Josh-Gallagher-img.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Josh Gallagher &#8211; EssenceMediacom&#8221; module_class=&#8221;divioverlay-10013&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; global_module=&#8221;10019&#8243;]<strong>EssenceMediacom<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Nick Seckold&#8221; position=&#8221;Regional Vice President, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/new-era\/wp-content\/uploads\/sites\/46\/2023\/07\/Nick-Seckold.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Nick Seckold&#8221; module_class=&#8221;divioverlay-9553&#8243; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9561&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>Microsoft Advertising<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;11:30&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>11:30<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;The Art and Science of Prompt Engineering &#8221; admin_label=&#8221;The Art and Science of Prompt Engineering &#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Gain insight into Generative AI\u2019s role in revolutionizing marketing campaigns, streamlining creative processes, unlocking productivity, and driving business growth. Join us for an immersive experience with Copilot, Microsoft\u2019s AI-powered interface.<\/p>\n<p>[\/et_pb_toggle][et_pb_text admin_label=&#8221;Featuring:&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;]<strong>Featuring:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Aditya Varadarajan&#8221; position=&#8221;Director of INSEA Partnership for Microsoft Advertising&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/msa-sg\/wp-content\/uploads\/sites\/57\/2024\/10\/Aditya-Varadarajan_InMobi.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Aditya Varadarajan &#8211; InMobi Advertising&#8221; _builder_version=&#8221;4.9.2&#8243; link_option_url_new_window=&#8221;on&#8221; global_module=&#8221;9581&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p><strong>InMobi Advertising<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_text admin_label=&#8221;12:10&#8243; module_class=&#8221;time&#8221; _builder_version=&#8221;4.9.2&#8243; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p><strong>12:10<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Networking over Lunch&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h4>Networking over Lunch<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;304px&#8221; custom_padding=&#8221;0px||15px||false|false&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||64px|||&#8221; custom_padding=&#8221;3px|||||&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center\"><span style=\"font-size: x-large\">Content Partner<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/tradedesk\/wp-content\/uploads\/sites\/38\/2022\/09\/KANTAR_Small_Logo_Black_RGB.jpg&#8221; title_text=&#8221;KANTAR_Large_Logo_Black_CMYK&#8221; url=&#8221;https:\/\/www.kantar.com\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;192px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-38px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Contact&#8221; module_id=&#8221;contact&#8221; module_class=&#8221;color5-box&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.0.7&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center;\">Contact us<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Joey Teh<\/strong><br \/><em>Regional Event Producer<\/em><br \/>MARKETING-INTERACTIVE<br \/><a href=\"mailto:joeyt@marketing-interactive.com\"><strong>joeyt@marketing-interactive.com<\/strong><\/a><br \/>Tel: +65 9199 3130<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content PartnersAbout the Event: In today&#8217;s fast-paced digital world, consumers expect seamless and personalized brand interactions across channels. At &#8220;Microsoft Advertising Connect&#8221; powered by Microsoft Advertising and InMobi, we will explore how to master the art of crafting impactful, tailored ad experiences that resonate with the modern consumer.Join us for an immersive program where you [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":9360,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9529","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Advertising Connect: The Future of Connected Advertising<\/title>\n<meta name=\"description\" content=\"Join us for an informative half-day forum that delves into the exciting world of the new era of advertising, focusing on the transformative impact of generative AI-led marketing and the latest advancements in the realm of\u00a0search marketing. 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