{"id":1359,"date":"2022-10-11T05:59:24","date_gmt":"2022-10-11T05:59:24","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/omnichannel-marketing-asia\/?p=1359"},"modified":"2022-10-11T05:59:37","modified_gmt":"2022-10-11T05:59:37","slug":"william-ferrell-ii","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/william-ferrell-ii\/","title":{"rendered":"William Ferrell II"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”gradient-1-section members-full-description” _builder_version=”4.9.2″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off”][et_pb_row admin_label=”Speaker’s Profile 2022 – title” _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1366px” global_module=”817″ saved_tabs=”all”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.9.2″ locked=”off”]<\/p>\n

Speaker’s Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;”][et_pb_column type=”2_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/10\/William-Ferrell-II_p.jpg” alt=”Axiata_Fernie Jasmine” title_text=”William Ferrell II_p” _builder_version=”4.9.2″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.2″ hover_enabled=”0″ z_index_tablet=”500″ sticky_enabled=”0″]<\/p>\n

William Ferrell II<\/h3>\n

Associate Director, Digital Brand APAC<\/h4>\n

Colgate-Palmolive<\/h5>\n

An accomplished international digital marketer with extensive media, advertising, and marketing experience, William Ferrell leads digital brand for Colgate Palmolive APAC. Wil started his marketing and data analytics career in boutique consulting firms before moving on to Starcom media agency, holding leadership positions in Chicago, Madrid, and Melbourne.<\/p>\n

Before joining Colgate Palmolive in 2020, Wil led a consulting team at Dentsu Advertising focusing on digital enablement, data visualization, and search marketing. At CP, Wil is focused on consumer experiences around APAC using many digital tools including programmatic marketing, CRM \/ loyalty, martech, and analytics to define and deliver an optimal consumer journey<\/p>\n

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View other speakers’ profiles<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Speakers 2022″ module_class=”color4-box” _builder_version=”4.9.2″ _module_preset=”default” global_module=”829″ saved_tabs=”all” locked=”off”][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Kevin Tsang” position=”Vice President, Head of Distribution & Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Kevin-Tsang-PHOTO.jpg” admin_label=”Blue” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkyOSJ9fQ==@”]<\/p>\n

Blue<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Fai Leung” position=”Associate Director, Omni Channel Business Integration” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Fai-Leuing-PHOTO.jpg” admin_label=”Chow Sang Sang Holdings International Ltd” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNCJ9fQ==@”]<\/p>\n

Chow Sang Sang Jewellery Company Limited<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Suki Cheung” position=”Director \u2013 Global Commerce & Corporate Communications, ESG & Sustainability” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Suki-Cheung_photo.jpg” admin_label=”CN Logistics” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk5MyJ9fQ==@”]CN Logistics<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Cecilia Chan” position=”Director, Marketing, Asia Valuation & Advisory Services” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Cecilia-Chan.jpg” admin_label=” Colliers” _builder_version=”4.9.2″ _module_preset=”default”]<\/p>\n

Colliers<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Margaret Mok” position=”Head of Product & Segment Marketing, Consumer Banking Group and Wealth Management” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Margaret-Mok-PHOTO.jpg” admin_label=”DBS Bank” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2NyJ9fQ==@”]<\/p>\n

DBS Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Matthew Lam” position=”Head of Brand and Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Matthew-Lam-PHOTO.jpeg” admin_label=”Decathlon Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc2OSJ9fQ==@”]<\/p>\n

Decathlon Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Michel Wong” position=”Head of Consumer Communications, Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Michel-Wong-PHOTO.jpg” admin_label=”Deliveroo” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4NyJ9fQ==@”]Deliveroo<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Tamara Grindrod” position=”General Manager, North Asia” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Tamara-Grindrod-Hasbro.jpg” admin_label=”Hasbro” _builder_version=”4.9.2″ _module_preset=”default”]Hasbro<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”David Leung” position=”Head of Branding, Research and Development” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/David-Leung-PHOTO.jpg” admin_label=”Hong Kong Maxim\u2019s Group” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTgifX0=@”]Hong Kong Maxim\u2019s Group<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Lawrence Chau” position=”Head of Marketing Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/10\/Lawrence-Chau-PHOTO.jpg” admin_label=”Midland Holdings” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMjIifX0=@”]Midland Holdings<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Anson Leung” position=”Business Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/pontac_anson.jpg” admin_label=”Pontac” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOTMifX0=@”]<\/p>\n

Pontac<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Jeffrey Hau” position=”Co-Founder & Director” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Prizm-Jeff-p.jpg” admin_label=”PRIZM” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNjcifX0=@”]PRIZM<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Philip Chau” position=”Vice President, Head of Group Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Philip-Chau-PHOTO.jpg” admin_label=”Regal Hotels International” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNDUifX0=@”]<\/p>\n

Regal Hotels International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Anson Shum” position=”Vice President, Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Anson-Shum-PHOTO.jpg” admin_label=”SAUVEREIGN” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwMjcifX0=@”]SAUVEREIGN<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Ivy Wong” position=”Head of Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Ivy-Wong-PHOTO.jpg” admin_label=”Shell Hong Kong Ltd” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxNiJ9fQ==@”]Shell Hong Kong Ltd<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”members-grid” _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Chelsea Perino” position=”Managing Director, Global Marketing & Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Chelsea-Perino-PHOTO-scaled.jpg” admin_label=”The Executive Centre” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyNCJ9fQ==@”]The Executive Centre<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Alice Au” position=”Group Head of Digital Marketing” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/09\/Alice-Au-PHOTO.jpeg” admin_label=”Wharf Hotels” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMTUifX0=@”]Wharf Hotels<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_team_member name=”Karen Ho” position=”Head of Corporate and Community Sustainability” image_url=”https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/wp-content\/uploads\/sites\/37\/2022\/08\/Karen-Ho-PHOTO.jpg” admin_label=”WWF Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1NiJ9fQ==@”]WWF Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker’s ProfileWilliam Ferrell II Associate Director, Digital Brand APAC Colgate-Palmolive An accomplished international digital marketer with extensive media, advertising, and marketing experience, William Ferrell leads digital brand for Colgate Palmolive APAC. Wil started his marketing and data analytics career in boutique consulting firms before moving on to Starcom media agency, holding leadership positions in Chicago, […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1359","post","type-post","status-publish","format-standard","hentry","category-2022-speakers"],"yoast_head":"\nWilliam Ferrell II - Omnichannel Marketing Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/omnichannel-marketing-asia\/william-ferrell-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"William Ferrell II - Omnichannel Marketing Asia\" \/>\n<meta property=\"og:description\" content=\"Speaker's ProfileWilliam Ferrell II Associate Director, Digital Brand APAC Colgate-Palmolive An accomplished international digital marketer with extensive media, advertising, and marketing experience, William Ferrell leads digital brand for Colgate Palmolive APAC. 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