{"id":17472,"date":"2023-10-20T13:53:56","date_gmt":"2023-10-20T05:53:56","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/?p=17472"},"modified":"2023-10-20T14:01:59","modified_gmt":"2023-10-20T06:01:59","slug":"malathi-pillay-2","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/","title":{"rendered":"Vijayaratnam Tharumartnam"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;first-section first-rows-max section-standard-color&#8221; _builder_version=&#8221;4.9.2&#8243; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;13403&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#2c296d&#8221; header_2_font_size=&#8221;45px&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Speaker&#8217;s Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/10\/Vijayaratnam-img.png&#8221; title_text=&#8221;Vijayaratnam-img&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Vijayaratnam Tharumartnam<\/h3>\n<h4>Head of Group Corporate Communications<\/h4>\n<h5>QSR Brands Holdings<\/h5>\n<p>[\/et_pb_text][et_pb_image title_text=&#8221;Carma_Asia-logo (1)&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Vijayaratnam Tharumartnam heads Group Corporate Communications at QSR Brands Holdings Bhd, the company responsible for KFC &amp; Pizza Hut in Malaysia, Singapore, Brunei and Cambodia. Prior to that he was Chief Communications Officer at Berjaya Group.<\/p>\n<p>With over 25 years of communications experience in-house and agency, Vijay has served in a variety of roles both in the public and private sectors. This includes Director of Communications at Proton, VP Marketing and Communications for the Multimedia Development Corporation, VP of Communications for HSBC Global Resourcing (UK) as well as Head of Corporate Affairs at BMW Group Malaysia. He began his career as a Producer at TV3 Malaysia, back when TV still meant something.<\/p>\n<p>Vijay\u2019s areas of focus are Crisis, C-suite Communications, People Development and Strategic Communications. A keen follower of Sociology and History, Vijay has a great interest in how technology is reshaping both communications and society, and cites Baudrillard and Meyrowitz as key influences in his communications thinking. He is an avid fan of cars, bikes, planes and trains, in abstract contrast to his neuro-motor skills. On weekends he can be found deep in contemplation as he ruminates on what Yoda ate on Dagobah as well as trying to calculate the exact distance of a parsec.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2023 View other speakers&#8217; profile&#8221; module_class=&#8221;section-second-color&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;15680&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; 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title_text=&#8221;dnb-logo-vertical-eng&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;50px&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Vivy Yusof&#8221; position=&#8221;Entrepreneur and Co-founder&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/08\/vivy-yusof-4-1.png&#8221; admin_label=&#8221;FashionValet_Vivy Yusof&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NDk3In19@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>FashionValet Group<\/p>\n<p>[\/et_pb_team_member][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/08\/70e3e002-edbd-45a6-b337-53657423c08a.png&#8221; 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image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/07\/Shirley-Tan.png&#8221; admin_label=&#8221;Malaysian Communications and Multimedia Commission&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzQ5In19@&#8221; link_option_url_new_window=&#8221;on&#8221;]Malaysian Communications and Multimedia Commission[\/et_pb_team_member][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/07\/MCMC_Logo-1.png&#8221; title_text=&#8221;MCMC_Logo (1)&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;50px&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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admin_label=&#8221;Petronas_P Sujatani Poosparajah&#8221; _builder_version=&#8221;4.9.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NjA0In19@&#8221; link_option_url_new_window=&#8221;on&#8221;]<\/p>\n<p>PETRONAS Dagangan Berhad<\/p>\n<p>[\/et_pb_team_member][et_pb_image src=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/07\/Petronas.png&#8221; title_text=&#8221;Petronas&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;50px&#8221; locked=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; 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Prior to that he was Chief Communications Officer at Berjaya Group. With over 25 years of communications experience in-house and [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-17472","post","type-post","status-publish","format-standard","hentry","category-2023-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vijayaratnam Tharumartnam - PR Asia Malaysia 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vijayaratnam Tharumartnam - PR Asia Malaysia 2025\" \/>\n<meta property=\"og:description\" content=\"Speaker&#039;s ProfileVijayaratnam Tharumartnam Head of Group Corporate Communications QSR Brands HoldingsVijayaratnam Tharumartnam heads Group Corporate Communications at QSR Brands Holdings Bhd, the company responsible for KFC &amp; Pizza Hut in Malaysia, Singapore, Brunei and Cambodia. Prior to that he was Chief Communications Officer at Berjaya Group. With over 25 years of communications experience in-house and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/\" \/>\n<meta property=\"og:site_name\" content=\"PR Asia Malaysia 2025\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T05:53:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T06:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/pr-my-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/\",\"name\":\"Vijayaratnam Tharumartnam - PR Asia Malaysia 2025\",\"isPartOf\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/#website\"},\"datePublished\":\"2023-10-20T05:53:56+00:00\",\"dateModified\":\"2023-10-20T06:01:59+00:00\",\"author\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\"},\"breadcrumb\":{\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vijayaratnam Tharumartnam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/#website\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/\",\"name\":\"PR Asia Malaysia 2025\",\"description\":\"Opportunities amidst uncertainties\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/#\/schema\/person\/01b610d443926f76d736e95ee80a5d02\",\"name\":\"lukaszf\",\"url\":\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vijayaratnam Tharumartnam - PR Asia Malaysia 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/vijayaratnam-tharumartnam\/","og_locale":"en_US","og_type":"article","og_title":"Vijayaratnam Tharumartnam - PR Asia Malaysia 2025","og_description":"Speaker's ProfileVijayaratnam Tharumartnam Head of Group Corporate Communications QSR Brands HoldingsVijayaratnam Tharumartnam heads Group Corporate Communications at QSR Brands Holdings Bhd, the company responsible for KFC &amp; Pizza Hut in Malaysia, Singapore, Brunei and Cambodia. 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