{"id":20038,"date":"2025-03-26T14:35:49","date_gmt":"2025-03-26T06:35:49","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/?p=20038"},"modified":"2025-03-26T14:35:53","modified_gmt":"2025-03-26T06:35:53","slug":"trista-efendi","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/trista-efendi\/","title":{"rendered":"Trista Efendi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”first-section first-rows-max section-standard-color” _builder_version=”4.16″ custom_margin=”30px||||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speakers profile text 2025″ _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”19950″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ header_2_font=”||||||||” header_2_text_color=”#2c296d” header_2_font_size=”45px” header_2_font_size_tablet=”28px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Speaker’s Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/Trista-Headshot.jpeg” title_text=”Trista-Headshot” align=”center” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Trista Efendi<\/h3>\n

External Relations Leader<\/h4>\n

IBM Malaysia and Vietnam<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Trista Efendi is a seasoned external relations professional with a strong track record in strategic communications, public relations, and stakeholder engagement across diverse industries in the region. With over a decade of experience in media, oil and gas, consultancy, and technology, Efendi excels at crafting compelling narratives that elevate brand reputation, enhance visibility, and foster meaningful connections.<\/p>\n

Specializing in media strategy and corporate storytelling, Efendi has successfully built strong relationships with journalists, influencers, and key industry stakeholders to secure impactful media coverage. Her expertise also encompasses managing press conferences, executive profiling and thought leadership campaigns, positioning organizations as leaders in their industries.<\/p>\n

Efendi currently leads external relations at IBM, where she drives communication strategies that align with business objectives in Malaysia and Vietnam. Passionate about the evolving media landscape, Trista continuously explores innovative ways to engage audiences through both traditional and digital media platforms, ensuring sustained brand relevance and credibility.<\/p>\n

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View other speakers’ profile<\/h3>\n

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CARMA<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Sherliza Zaharudin” position=”Director, Integrated Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/Headshot_Sherliza.jpeg” admin_label=”Khazanah Nasional Berhad” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5OTY0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Khazanah Nasional Berhad<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Khairul Anwar Abdul Gahani” position=”Public Affairs, Communications and Sustainability Director for Malaysia, Singapore and Brunei, Coca-Cola Bottling Investments Group” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/07\/Khairul-Anwar-img.png” admin_label=”The Coca Cola Company” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Coca-Cola Company<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=” A\u2019bidah Zaid Shirbeeni Senior Journalist” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/05\/abidah-zs.2.jpg” admin_label=” MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

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MARKETING-INTERACTIVE<\/p>\n

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Speaker’s ProfileTrista Efendi External Relations Leader IBM Malaysia and VietnamTrista Efendi is a seasoned external relations professional with a strong track record in strategic communications, public relations, and stakeholder engagement across diverse industries in the region. 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