{"id":20320,"date":"2025-06-04T09:34:06","date_gmt":"2025-06-04T01:34:06","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia-my\/?p=20320"},"modified":"2025-06-04T09:44:27","modified_gmt":"2025-06-04T01:44:27","slug":"lee-shin-yiing","status":"publish","type":"post","link":"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/lee-shin-yiing\/","title":{"rendered":"Lee Shin Yiing"},"content":{"rendered":"

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Speaker’s Profile<\/h2>\n

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Lee Shin Yiing<\/h3>\n

Senior Journalist<\/h4>\n

MARKETING-INTERACTIVE<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Lee Shin Yiing is a senior journalist at MARKETING-INTERACTIVE, covering news and insights for advertising, marketing, communications, and branding. She has a keen eye for how Southeast Asia’s rich culture weaves into bold campaigns and punchy ads, and she also hosts the MARKETING CONNECTED podcast series. <\/p>\n

Before stepping into the world of marketing, Lee led the newsroom at BFM 89.9, where she covered politics, corporate news, economics, and public policy in Malaysia. In addition to presenting the morning news, she has interviewed some of Malaysia\u2019s most prominent business leaders and politicians. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 View other speakers’ profile” module_class=”section-second-color” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_module=”19957″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

View other speakers’ profile<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2025 Speakers” module_class=”section-second-color” _builder_version=”4.27.0″ custom_padding=”26px|||||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”19956″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jeremiah Rodrigues” position=”General Manager” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/07\/jeremiah-img.jpeg” admin_label=”CARMA” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MTE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

CARMA<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Meera Selvaratnam” position=”Head of Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/04\/Meera_Headshot.jpg” admin_label=”Dutch Lady Milk Industries” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMTQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Dutch Lady Milk Industries<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Dr Bhavani Krishna Iyer” position=”General Manager, Public Relations & Stakeholder Management” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/04\/Dr-Bhavani_Headshot.jpg” admin_label=”Gamuda Engineering” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMTEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Gamuda Engineering<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Trista Efendi” position=”External Relations Leader” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/Trista-Headshot.jpeg” admin_label=”IBM Malaysia and Vietnam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMDM4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

IBM Malaysia and Vietnam<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Malathi Pillay” position=”Director, Brand Equity and Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/10\/Malathi_Headshot.jpg” admin_label=”MRT Corporation Sdn Bhd” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MRT Corporation<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Khairul Anwar Abdul Gahani” position=”Public Affairs, Communications and Sustainability Director for Malaysia, Singapore and Brunei, Coca-Cola Bottling Investments Group” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2023\/07\/Khairul-Anwar-img.png” admin_label=”The Coca Cola Company” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

The Coca-Cola Company<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sherliza Zaharudin” position=”Director, Integrated Communications” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/Headshot_Sherliza.jpeg” admin_label=”Khazanah Nasional Berhad” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5OTY0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Khazanah Nasional<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Rafizah Amran” position=”Communications Specialist, Former Deputy Chief of Communications, Marketing and Stakeholder Engagement, Prasarana Malaysia” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/03\/Rafizah-Amran-Headshot.png” admin_label=”Rafizah Amran – Communications Specialist” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMDczIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief ” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg” admin_label=” MARKETING-INTERACTIVE – Rezwana Manjur” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lee Shin Yiing” position=”Senior Journalist” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2025\/06\/Shin-Yiing.jpg” admin_label=” MARKETING-INTERACTIVE – Lee Shin Yiing” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMzIwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/wp-content\/uploads\/sites\/43\/2024\/05\/abidah-zs.2.jpg” disabled_on=”on|on|on” admin_label=” MARKETING-INTERACTIVE – A\u2019bidah Zaid Shirbeeni” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NjE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker’s ProfileLee Shin Yiing Senior Journalist MARKETING-INTERACTIVELee Shin Yiing is a senior journalist at MARKETING-INTERACTIVE, covering news and insights for advertising, marketing, communications, and branding. She has a keen eye for how Southeast Asia’s rich culture weaves into bold campaigns and punchy ads, and she also hosts the MARKETING CONNECTED podcast series. Before stepping into […]<\/p>\n","protected":false},"author":69,"featured_media":20322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19,22],"tags":[],"class_list":["post-20320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2024-speakers","category-2025-speakers"],"yoast_head":"\n2025 Speakers - Lee Shin Yiing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-my\/lee-shin-yiing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Speakers - Lee Shin Yiing\" \/>\n<meta property=\"og:description\" content=\"Speaker's ProfileLee Shin Yiing Senior Journalist MARKETING-INTERACTIVELee Shin Yiing is a senior journalist at MARKETING-INTERACTIVE, covering news and insights for advertising, marketing, communications, and branding. 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