{"id":12960,"date":"2022-07-25T15:26:15","date_gmt":"2022-07-25T07:26:15","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/pr-asia\/?page_id=12960"},"modified":"2026-03-19T00:17:53","modified_gmt":"2026-03-18T16:17:53","slug":"agenda-2","status":"publish","type":"page","link":"https:\/\/devconferences.marketing-interactive.com\/pr-asia-sg\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Agenda<br \/>\n20 August 2025<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;agenda&#8221; module_class=&#8221;section-standard-color agenda&#8221; _builder_version=&#8221;4.27.0&#8243; background_enable_color=&#8221;off&#8221; z_index_tablet=&#8221;500&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:30am&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]8:30am<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking and registration&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking and registration<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;8:50am&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]8:50am[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Opening remarks&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Opening remarks<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;agenda_row_break&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Innovate &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Innovate<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:00am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Opening fireside chat]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;PR at the edge of reality: Balancing influence, policy, and public perception&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Breaking through in an age of disruption: Balancing influence, policy, and public perception<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;PR at the edge of reality: Balancing influence, policy, and public perception&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;PR at the edge of reality: Balancing influence, policy, and public perception&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The world isn\u2019t just consuming narratives \u2014 it\u2019s creating them at scale. AI, social journalism, and decentralised influence blur truth and fiction, pushing PR to stay relevant.<\/li>\n<li>Authenticity is in demand, yet manipulation is stronger than ever. In a world where trust is currency and perception is reality, silence isn\u2019t an option.<\/li>\n<li>PR isn\u2019t just messaging \u2014 it\u2019s the backbone of credibility in an era where misinformation is a strategy, not a mistake.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_text disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Ben LaBolt&#8221; position=&#8221;Former White House Communications Director and Senior Advisor to Joe Biden&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/05\/Ben_LaBolt_img.jpg&#8221; admin_label=&#8221;Ben LaBolt, President, BPI&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5ODI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>President, BPI<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;9:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>9:45am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The Governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty<\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Umesh Nair&#8221; position=&#8221;Communications and CSR Director, East Asia, Singapore and Malaysia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/03\/Umesh-img.jpg&#8221; admin_label=&#8221;Alstom&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5Njk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Alstom<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Andrew Nicholls&#8221; position=&#8221;Managing Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/Andrew-Nicholls-img.jpeg&#8221; admin_label=&#8221;CARMA &#8211; Andrew Nicholls&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0ODciLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CARMA\u00a0<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Fatimah Alsagoff&#8221; position=&#8221;Director, Government Affairs and Corporate Communications, Asia Pacific&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Fatimah-Alsagoff_img.jpg&#8221; admin_label=&#8221;Hasbro&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMjQ2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_main_element=&#8221;clear:both;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Hasbro<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Christopher Daguimol&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/07\/chris-img.jpg&#8221; admin_label=&#8221;Christopher Daguimol&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:15am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Morning break&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Morning break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:45am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;246px&#8221; custom_margin=&#8221;||-231px|||&#8221; custom_padding=&#8221;||234px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The trust deficit: Rebuilding institutional credibility in an age of disillusionment&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>Rebuilding influence in the era of white noise: From fragmented trust to strategic authority<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Lars Voedisch&#8221; position=&#8221;Group CEO&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2023\/10\/lars.jpg&#8221; admin_label=&#8221;Hasbro&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_main_element=&#8221;clear:both;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>PRecious Communciations<\/p>\n<p>[\/et_pb_team_member][et_pb_toggle title=&#8221;The Governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;The Governance dilemma: Navigating policy shifts, reputation, and risk in an era of uncertainty&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Keeping up with ever-changing policies as businesses and public affairs teams manage sudden shifts that disrupt stakeholder relationships and corporate strategies.<\/li>\n<li>Walking the tightrope between transparency and liability as brands rapidly adjust messaging to new regulations while safeguarding credibility and mitigating legal risks.<\/li>\n<li>The cost of silence versus disclosure as companies navigate crisis communications when policy changes blindside them, forcing them to rebuild trust and realign expectations<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:15am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:00am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Panel discussion&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Meritocracy\u2019s trickle-down effect: Inclusive business strategies in an era of MEI and accountability&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW228713059 BCX0\"><span class=\"NormalTextRun CommentHighlightClicked SCXW228713059 BCX0\">Social journalism: PR\u2019s strategic response to the new media landscape<\/span><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;PR\u2019s AI dilemma: The automation boom and the business model bust&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;PR\u2019s AI dilemma: The automation boom and the business model bust&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The collapse of billable hours as AI automates press releases, content creation, and media outreach, forcing agencies to rethink pricing and talent structures.<\/li>\n<li>The shift from execution to strategy as PR firms move towards consultancy-driven models, redefining value beyond traditional deliverables.<\/li>\n<li>AI in crisis management and reputation control as brands navigate when to rely on automation versus when human intervention remains essential.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Julie Chiang&#8221; position=&#8221;Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/05\/Julie-Chiang.jpg&#8221; admin_label=&#8221;APRW&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5OTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]APRW[\/et_pb_team_member][et_pb_team_member name=&#8221;Robin Goh&#8221; position=&#8221;Senior Vice President and Head of Group Communications and Marketing&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/03\/Robin_Headshot.png&#8221; admin_label=&#8221;Certis Group&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTEzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Certis Group<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Wendy Hah&#8221; position=&#8221;Senior Vice President, Communications, South Asia&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Wendy_Headshot.jpg&#8221; admin_label=&#8221;LOUIS VUITTON&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMjcxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>LOUIS VUITTON<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Justin Low&#8221; position=&#8221;Chief Communications and Talent Experience Officer, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/Justin-Low.jpg&#8221; admin_label=&#8221;Justin Low&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2NzgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Omnicom Media Group<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:45am&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:35am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Future-proofing PR: Training the next gen communicators for influence, ethics and impact&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span data-teams=\"true\"><strong> Authenticity is the new currency: Ensuring trust in a blurred reality\u00a0<\/strong><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Russ Horell&#8221; position=&#8221;Chief Revenue Officer, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/russ-headshot.jpeg&#8221; admin_label=&#8221;iSentia &#8211; Russ Horrel&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMDI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Isentia<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Prashant Saxena&#8221; position=&#8221;VP, Revenue and Insights, SEA&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2024\/08\/Prashant-Saxena-img.jpeg&#8221; admin_label=&#8221;iSentia &#8211; Prashant Saxena&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4ODcyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Isentia<\/p>\n<p>[\/et_pb_team_member][et_pb_toggle title=&#8221;Meritocracy\u2019s trickle-down effect: Inclusive business strategies in an era of MEI and accountability&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Meritocracy\u2019s trickle-down effect: Inclusive business strategies in an era of MEI and accountability&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Companies must navigate the evolving balance between meritocracy and MEI as workforce expectations, corporate priorities, and policy landscapes shift across Asia.<\/li>\n<li>Navigating gender diversity, leadership representation, and workforce equity without the need for quotas or mandates.<\/li>\n<li>Managing brand messaging on sensitive topics, from global diversity commitments to regional cultural expectations.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:15pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:55am<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking lunch &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking lunch<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:35pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:55pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Fireside chat&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Fireside chat]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;PR on trial: The CEO\u2019s verdict&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>PR on trial: The CEO\u2019s verdict<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;PR on trial: The CEO\u2019s verdict&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;PR on trial: The CEO\u2019s verdict&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>What CEOs expect from PR and when they rely on corporate communications, from crisis management to protecting and shaping business reputation.<\/li>\n<li>The value CEOs want and how PR should demonstrate impact through measurable business outcomes, not just media coverage or brand awareness.<\/li>\n<li>Supporting the c-suite by providing strategic counsel, anticipating risks, and acting as an early warning system for leadership.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Walter de Oude&#8221; position=&#8221;Founder and CEO&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Walter.jpg&#8221; admin_label=&#8221;Chocolate Finance &#8211; Walter de Oude&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chocolate Finance<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;1.35pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>1:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;PR\u2019s AI dilemma: The automation boom and the business model bust&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>From press release to press intelligence: How AI is rewriting PR for growth<\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Manisha Seewal&#8221; position=&#8221;Group President&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/07\/Ms-Manisha-Seewal_Head-shot.jpg&#8221; admin_label=&#8221;QSR Brands&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Redhill<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:05pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2:00pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Case study]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Internet warfare: Managing SEO, data, and forum-driven crises&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Rewriting the narrative: Navigating crisis through community-led messaging\u00a0<\/h4>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Anis Yusof&#8221; position=&#8221;Group Chief Communications Officer&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Anis-Yusof.jpg&#8221; admin_label=&#8221;QSR Brands&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMTU5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>QSR Brands<\/p>\n<p>[\/et_pb_team_member][et_pb_toggle title=&#8221;Internet warfare: Managing SEO, data, and forum-driven crises&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Internet warfare: Managing SEO, data, and forum-driven crises&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Navigating the reddit battlefield by understanding reddit\u2019s no-penetration zone, where traditional PR methods fail, and user-driven narratives thrive, often without verification.<\/li>\n<li>The changing nature of internet crises as rapid sentiment shifts, forum debates, and AI-generated content create reputation risks, requiring agile, real-time crisis management.<\/li>\n<li>AI limitations and the half-truths dilemma as AI-driven data struggles to access certain sources, leading to partial truths, misinformation, and misinterpretation of crises.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;2:30pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Fireside chat]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Social journalism: PR\u2019s strategic response to the new media landscape&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW171530984 BCX0\"><span class=\"NormalTextRun SCXW171530984 BCX0\"> In the eye of the OpenAI storm: Navigating global hype and tech storytelling in an AI-powered world\u00a0<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW171530984 BCX0\"><span class=\"NormalTextRun SCXW171530984 BCX0\">\u00a0<\/span><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Social journalism: PR\u2019s strategic response to the new media landscape&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Social journalism: PR\u2019s strategic response to the new media landscape&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Adapting to real-time news as PR teams shift from traditional media cycles to engaging with stories as they break, and managing narratives in real time.<\/li>\n<li>Building relationships with social journalists as PR professionals create partnerships with influencers, micro-creators, and citizen journalists to amplify brand stories and manage reputation.<\/li>\n<li>Navigating misinformation and crisis control as PR must act swiftly to counter false narratives spread by user-generated content before they escalate into reputational crises.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Jake Wilczynski&#8221; position=&#8221;Head of Communications, APAC&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/03\/Jake_headshot.jpeg&#8221; admin_label=&#8221;OpenAI &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NzAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]OpenAI[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;A&#8217;bidah Zaid Shirbeeni&#8221; position=&#8221;Senior Journalist &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2024\/05\/abidah-zs.2.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:05pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>3:00pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_5_font=&#8221;|700|||||||&#8221; header_5_text_color=&#8221;#000000&#8243; header_5_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;3:30pm&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>3:30pm<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Case study&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>[Panel discussion]<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Reputation rewired: Measuring the real impact of thought leadership&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The crisis spiral: Why brands must reinvent reputation management in an age of instant backlash\u00a0<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Reputation rewired: Measuring the real impact of thought leadership&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Reputation rewired: Measuring the real impact of thought leadership&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Turning reputation into a measurable asset by using AI, data, and sentiment analysis to quantify thought leadership influence, brand trust, and executive credibility.<\/li>\n<li>Beyond visibility: Proving the business value of thought leadership by linking executive influence to strategic outcomes such as investor confidence, partnerships, and market positioning.<\/li>\n<li>Rethinking influence measurement by moving past traditional media metrics and developing new benchmarks for leadership authority, credibility, and long-term reputation impact.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Preeti Gupta&#8221; position=&#8221;Corporate Affairs Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/09\/Preeti_Headshot.jpg&#8221; admin_label=&#8221;BMW Group Asia&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMjA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>BMW Group Asia<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Sabrina Azmi&#8221; position=&#8221;Research Solutions Director&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2023\/07\/Sabrina-Headshot.jpg&#8221; admin_label=&#8221;CARMA&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDIxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CARMA<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Lai Lai Yeong&#8221; position=&#8221;Senior Assistant Director, Strategic Communications and Public Relations&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/07\/Lai-Lai-Photo.jpg&#8221; admin_label=&#8221;Sentosa Development Corporation&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNDA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sentosa Development Corporation<\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Nina Yusman&#8221; position=&#8221;Global Lead, Health Strategy and PR&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Nina_headshot.jpg&#8221; admin_label=&#8221;Zespri International&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMzIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Zespri International[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Papri Dev&#8221; position=&#8221;APAC Communications Head&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2020\/09\/Papri-pic.jpg&#8221; admin_label=&#8221;Papri Dev&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1NTgiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Roblox<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; 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_builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Journalism without gatekeepers: How social platforms are shaping the news<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Journalism without gatekeepers: How social platforms are shaping the news&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Journalism without gatekeepers: How social platforms are shaping the news&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The end of gatekeeping as social-first platforms and user-generated content replaces traditional outlets, creating fluid, decentralised journalism.<\/li>\n<li>Redefining storytelling as new journalism values immediacy, audience interaction, and viral potential, reshaping what makes a compelling news story.<\/li>\n<li>Evolving credibility as journalists adapt to a landscape where trust is earned through engagement, transparency, and fact-driven narratives.<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Jaime Ho&#8221; position=&#8221;Editor, The Straits Times&#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2025\/06\/Jaime.jpg&#8221; admin_label=&#8221;SPH Media&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwMTg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SPH Media<\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief &#8221; image_url=&#8221;https:\/\/devconferences.marketing-interactive.com\/pr-asia\/wp-content\/uploads\/sites\/33\/2021\/11\/RezwanaManjur.jpg&#8221; admin_label=&#8221; MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMjk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MARKETING-INTERACTIVE<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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AI, social journalism, and decentralised influence blur truth and fiction, pushing PR to stay relevant. Authenticity is [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12960","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agenda - PR Asia 2025 Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devconferences.marketing-interactive.com\/pr-asia-sg\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - PR Asia 2025 Singapore\" \/>\n<meta property=\"og:description\" content=\"Agenda 20 August 2025 8:30am Networking and registration 8:50amOpening remarks Innovate 9:00am[Opening fireside chat]Breaking through in an age of disruption: Balancing influence, policy, and public perception The world isn\u2019t just consuming narratives \u2014 it\u2019s creating them at scale. 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