Ivy Leong

Regional Marketing Director (APAC)

Faber-Castell

With 29 years of experience spanning management, marketing, sales, and retail, Ivy possesses invaluable business acumen. Achieving a significant milestone in 2020, she assumed the role of APAC Regional Marketing Director.

In her capacity, Ivy spearheaded end-to-end responsibilities in marketing, overseeing digital and trade marketing, from research and strategic formulation to new product development and execution. Her leadership resulted in enhanced brand equity, increased sales, profits, and improved market positions.

A sales expert, Ivy excels in business development and account management. Under her guidance, companies successfully entered new markets, securing top market shares, and transformed declining brands into top sellers. Recognised as the best salesperson, Ivy advanced to the role of key account manager before transitioning to marketing.