Rudy Khaw

CEO

AirAsia brand co.

Rudy is the CEO of AirAsia brand co. (Abc.) – A brand management company under the Capital A group that focuses on building brands and culture for ASEAN through brand development, management, licensing, creation as well as IP development.

A strong believer in pop-culture and how it influences the past, present and future, Rudy has led and grown the AirAsia brand from an ASEAN airline to a globally recognised one that has been named World’s Best Low-Cost Airline by Skytrax 14 years in a row. He has also spearheaded numerous award-winning brand campaigns – including initiatives with Taylor Swift, David Foster, Roberto Carlos, Park Ji-Sung, MotoGP, UFC, (RED) and 88rising – to provide AirAsia wider visibility across the globe, championing the brand’s spirit of inspiring youth to Dare to Dream.