Trista Efendi

External Relations Leader

IBM Malaysia and Vietnam

Trista Efendi is a seasoned external relations professional with a strong track record in strategic communications, public relations, and stakeholder engagement across diverse industries in the region. With over a decade of experience in media, oil and gas, consultancy, and technology, Efendi excels at crafting compelling narratives that elevate brand reputation, enhance visibility, and foster meaningful connections.

Specializing in media strategy and corporate storytelling, Efendi has successfully built strong relationships with journalists, influencers, and key industry stakeholders to secure impactful media coverage. Her expertise also encompasses managing press conferences, executive profiling and thought leadership campaigns, positioning organizations as leaders in their industries.

Efendi currently leads external relations at IBM, where she drives communication strategies that align with business objectives in Malaysia and Vietnam. Passionate about the evolving media landscape, Trista continuously explores innovative ways to engage audiences through both traditional and digital media platforms, ensuring sustained brand relevance and credibility.