Agenda
24 June 2026
8:30 AM
REGISTRATION & REFRESHMENTS
9:00 AM
Welcome remarks
9:05 AM
New TEXT
9:10 AM
[Opening Keynote]
Hong Kong as creative capital: Culture, memory and meaning in modern content
9:40 AM
[Case study]
Community as a content engine: Turning fans into advocates without forcing it
10:10 AM
MORNING COFFEE & NETWORKING
10:25 AM
[Flash Talk]
Escaping the AI content blender: How Hong Kong brands can stay creatively unmistakable
10:45 AM
[Panel discussion]
Why messy works: The rise of raw, lo-fi, zero-polish storytelling in Hong Kong
11:15 AM
[Flash Talk]
The personalisation jump: Creating content that feels made for one person, not the whole city
11:30 AM
[Case study]
Micro drama, big impact: How short-form storytelling keeps audiences hooked
12:00 PM
[Case study]
How Hong Kong brands stay culturally sharp with Canto-first storytelling
12:30 PM
NETWORKING LUNCH
1:30 PM
[Fireside Chat]
Sports, fandom and the new content tribes shaping culture in Hong Kong
2:00 PM
[Case study]
Building a loyal silver generation audience through content that speaks their language
2:30 PM
[Fireside Chat]
Creative judgement in an AI-first workflow
3:00 PM
AFTERNOON BREAK & NETWORKING
3:20 PM
[Case study]
GEO in practice: Designing content for AI-generated discovery
3:50 PM
[Panel Discussion]
Inside Hong Kong’s booming pet economy: What brands can learn from animal-first creativity
4:20 PM
Closing remarks by Human Resources Online
4:30 PM